Perodua will not be meeting 2021 sales target of 214,000 units, microchip supply still an issue – CEO

Perodua will not be meeting 2021 sales target of 214,000 units, microchip supply still an issue – CEO

One would rightly assume that with the launch of the 2022 Myvi facelift and fresh from achieving its highest ever monthly sales in October, Perodua would be cruising to its 2021 sales target of 214,000 units. Not so. In fact, that target, already revised downwards from the original 240,000 units, will not be met.

This was revealed by Perodua president and CEO Datuk Zainal Abidin Ahmad at the recent media preview session for the Myvi facelift. He said that he challenges brought upon by the Covid-19 pandemic is still present, and is impacting vehicle production with intermittent stops to halt the spread of the virus.

Aside from Covid, the semiconductor chip supply shortage is still an issue for car manufacturers worldwide as chip makers struggle to keep up with demand, he added.

Perodua will not be meeting 2021 sales target of 214,000 units, microchip supply still an issue – CEO

“These challenges have taken a toll on our production volume, while we are unable to reveal how much of an impact at the moment, suffice to say that Perodua will not be able to meet its 214,000 vehicles sales target set earlier,” he said, adding that it would be considered a good result if P2 manages to break the 200k mark.

Cumulative sales until October stood at 146,951 units, which is 14.5% lower than the the same period last year. To breach 200k, Perodua would have to register an average of 26,500 units per month in November and December.

“That being said, demand for our vehicles are still healthy with a sizeable order book and well as an expected sustained demand moving forward due to the continued sales tax exemption. Because of this we expect both production and sales to have a strong recovery next year,” the P2 chief explained.

Perodua will not be meeting 2021 sales target of 214,000 units, microchip supply still an issue – CEO

In September, Perodua announced a revised sales target of 214,000 units for 2021, 10.8% down from the 240,000 units it announced at the start of the year. The market leader had maintained the 240k unit call in early June, but this was before the impact of the lockdown – which saw car sales and production halted for around two and a half months – was felt.

The original 240k target was a repeat of the market leader’s sales target for 2020, before Covid-19 came along and forced a revision to 210k. Perodua eventually sold 220,163 units last year after a late surge. Perodua’s all time sales record was 240,341 units in 2019. With a full year of Myvi facelift sales ahead, plus the rumoured arrival of an all-new D27A Alza, they’ll be trying again in 2022.

However, it will all depend on the chip shortage situation, which won’t be easing anytime soon. “We are in constant communication and discussions with our suppliers and they are committed to supplying our requirements until the end of this year. But in the first quarter of next year, we are uncertain as we have not gotten any commitment from them (chip suppliers),” Zainal admitted, explaining that chip makers are not committing to more than three months of supply given the current situation.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Merah Jambu on Nov 19, 2021 at 4:39 pm

    no problem,
    booking dulu, late delivery lambat bayarla installment.

    Probably production line will be temporary on halt like VW Europe now. VW is halting EV production for a week due to chip shortage.

    Like or Dislike: Thumb up 3 Thumb down 1
    • Houz of Kekwa on Nov 20, 2021 at 10:42 am

      booking doesn’t guaranteed price protection during long delayed of stock unavailability especially Period of your weak currency against mighty yen

      Like or Dislike: Thumb up 1 Thumb down 0
    • Calvin on Nov 20, 2021 at 1:53 pm

      The market average just went up another 43%, P2 bullshitting as usual their CEO is no different than fanbois here, both reeks of stink. Just admit it that you can’t meet target cuz of sales drop robbed by resurgency of Proton. Simple.

      Like or Dislike: Thumb up 14 Thumb down 14
      • PlainBS on Nov 20, 2021 at 3:51 pm

        Actually both P’s are B-S-ing, with P1 flogging off its still popular facelifted 2008 era BT platform, while P2 creates the illusion that its previous decade’s M800 platform is now this decade’s new in-thing with a face-lift.

        Like or Dislike: Thumb up 1 Thumb down 2
        • Sick & Tired on Nov 22, 2021 at 10:06 am

          Real sick & tired of P2 unethical business practices of fleecing paying customers, me included. Feels being cheated.

          Like or Dislike: Thumb up 6 Thumb down 5
          • Logical Deduction on Nov 22, 2021 at 11:40 am

            That’s why there are those who don’t bother buying either P1 or P2.

            Like or Dislike: Thumb up 4 Thumb down 2
  • Justice on Nov 19, 2021 at 5:11 pm

    chip issue or not burukdua sales will decline as people are sick of perodua poor service and lack of quality

    Like or Dislike: Thumb up 8 Thumb down 16
    • Sick & Tired on Nov 20, 2021 at 1:03 pm

      Really? I still prefer to drive a P2, rain or shine.

      Like or Dislike: Thumb up 5 Thumb down 2
    • Aura89 on Nov 22, 2021 at 10:24 am

      The way I see it, it’s the same old thing over again.
      Early adopters will pay a higher price, but nowadays at that price one has to add the chip shortage, thus an overinflated price still.

      Like or Dislike: Thumb up 2 Thumb down 0
  • Albert Einstein Senior on Nov 19, 2021 at 6:33 pm

    So,finally P2 dude let the secret out regards high pricing.
    With chip shortage,there will be an “artificial shortage of cars”,so why sell cheap,just skyjack the price,Perodua hardcore fanboys and girls will still buy.
    After all,just spend Rm50 juta for this upgrade only mah,the money will be recouped in a matter of months,thanks to “brutal advertising and blockbuster fanboy support.”
    Perhaps,even Robert Kuok ( the world’s shrewdess businessman” also kalah ,this round,to Perodua.Very brilliant strategy,P2.

    Like or Dislike: Thumb up 10 Thumb down 9
    • Logical Deduction on Nov 20, 2021 at 1:07 pm

      3 words: Die.. Hard.. Sue..

      Like or Dislike: Thumb up 0 Thumb down 0
    • Spin Too Much on Nov 20, 2021 at 1:12 pm

      If P2 can’t meet the demand, it’s a good time for P1 to step in & offer attractive prices to clear its unsold stocks.

      Like or Dislike: Thumb up 3 Thumb down 1
    • P2 = penipu scalper

      Like or Dislike: Thumb up 9 Thumb down 2
      • https://paultan.org/2021/04/01/perodua-q1-2021-sales-increase-29-to-almost-58k-4345-units-of-the-ativa-delivered-in-less-than-a-month/

        Axxx Kataxxx:

        “Sound like p1 fanboi toking that 80k X50 booking number on 1st day launching. 80k booking X50 but only 11k delivered? pity p1 fanboi always kena tipu by booking number. While ativa 4345 delivered on 1st month, in less than 5 month will easily overtake X50 sales, mark my words haha!
        So u katAxxx dont just talk shit like kataxxx bawah tempurung. U makan ur musang king durian inside longkang only kesian.”

        P2 fanboi also penipu, ativa sales didn’t beat X50. Now the p2 katak makan rambutan in bawah tempurung. Kesian.

        Like or Dislike: Thumb up 1 Thumb down 0
  • Sam Loo (ori) on Nov 19, 2021 at 9:15 pm

    Terbaik Perodua.. Ada company terlebih micro chip.. Kereta laku..

    Like or Dislike: Thumb up 0 Thumb down 0
  • newme on Nov 20, 2021 at 12:05 am

    Yeke Dato? Tak bleh cam tu Dato. Ok ka Dato? Bleh Dato? Ok Dato? Dato? Ok ye Dato?

    Like or Dislike: Thumb up 0 Thumb down 1
  • Henry on Nov 20, 2021 at 12:35 am

    8 month delay in delivery is not healthy brahhhh…

    Like or Dislike: Thumb up 5 Thumb down 0
  • Ismail on Nov 20, 2021 at 9:04 am

    Supply chain domino effect. Cuma mohon, backlog order dapat dipenuhi secepat mungkin. Penantian satu penyiksaan.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Everyday nak hit target, nak increase sales of cars. New roads not enough, parking not enough, jam everywhere.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Semi-Value (Member) on Nov 20, 2021 at 3:07 pm

    pandai perodua to keep their prices high

    Like or Dislike: Thumb up 3 Thumb down 1
 

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