Affordability has always been a Perodua hallmark, and it has been something that has been ingrained in the buying psyche over the years. Whether that slant is seen as a plus or a minus depends on how you approach it. The cost-conscious have generally had no complaints, save wanting to see more tech for the money. Detractors, meanwhile, have called its cars cheap and lacking in advancement.
Whatever the case may be, the automaker is looking to ditch the long implanted “cheap car” association, something that it believes has more negative connotations than good ones. “When it’s said we sell cheap cars, it comes across like we are giving a sub-standard product to Malaysians. We are not selling cheap cars, but price optimised cars,” said Perodua president and CEO Datuk Seri Zainal Abidin Ahmad.
“What optimised means is that we try to give more value, to have better specification at a reasonable price. We are not just providing mobility, but mobility with convenience and ease, with new features so that average Malaysians can enjoy the latest technology,” he said.
Zainal said the attempt to fulfil all the mobility requirements of buyer and increasing the level of tech and refinement without breaking the bank can be seen in the all-new Axia. While this has inevitably brought about a price increase with the new car, he explained that the D74A is more expensive due to its bigger size and the incorporation of advanced features, and not because of a planned price hike, something it says it will attempt to stave off as long as possible.
“With the increased specifications, the increase in safety, the pricing will be different from before. We increased the price of the new model not because of inflation or material costs, but because of additional features that we included,” he said. Will it be good enough to lose the negative imprint for good? Time will tell. Full details on the all-new Axia when it is officially launched tomorrow – you can read our first drive impressions here.
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Agreed. P2 sells low-end tech cars with premium price soon
Gonna be 1 million units sales soon because we rakyat Don’t Need Geely Anymore (DNGA) !!
Cheap cars = Sell by giving discount
Ptice optimized = Sell w/o discount
Price optimized = tyre premium Toyo Proxes CR1
Cheap cars = tyre Linglong Atlas, Giti Radial
DS Zainal from P2 sounded smart this time. so no problem,
In fact, Uncle Zainal don’t need further justify, it is not a car for everybody.
It is already a better AXN compared to many others.
Forwarded:
✅ more airbags than Toyota Camry 2.0L
☀️ 2x fuel saving 27km/l
✅ Autonomous Emergency Brake CLA 2014 tak ada
✅ blind spot monitor A250 2023 AMG tak ada
☀️ affordable premium compact with Digital Speedometer
☀️ 0-100 Sama VW Touareg 2.5 TDi 12.4sto100 Nissan Serena 2.0L CVT 14sto100,
not for racing, but can racing mod by enthusiasts @ Sepang Run.
Kesian Msians. Dulu cheapest P2 sold at 25k now its 50% more expensive but Msian gaji still macam dulu so even P2 now becoming unaffordable to rakyat B40. P2 no longer value for money to rakyats.
If P2 dont care about their loyal B40 customers anymore it is time to open the market and let other brands bring in their value for money cars, let China bring in their cheap EVs too. We should stop giving tongkats to P2 because their purpose is no longer to help the rakyat.
Want a cheap car, go buy used one.
Agreed. Axia for 50k with all the goodies I think value for money.
Good job Perodua. Be the best and beat the rest!
Of course but perodua sells super low quality crappie cars which are only 1 level above toy cars
Will Perodua come up with an affordable replacement Kembara any time soon? A car with at least 180mm ground clearance and resilient suspension & absorber system.
The Ativa is the replacement. It seats at 200mm above ground. What I wish P2 had done is to offer the AWD option. I would have replaced my faithful Kembara.
“You’re not poor, you’re just budget optimised”
“Can enjoy latest tech”, then explain why the new Axia is still running the old gutless 1.0L when its Indonesian sibling get not just a carryover 1.2L engine from the old Agya but a newer, more powerful and more fuel efficient 1.2L engine from the Rocky/Raize.
The new Axia is already priced well into the territory of other local 1.3L cars and it’s top spec model is getting really close in price to other local entry spec 1.5/1.6L cars. They seriously can’t offer a more appropriate engine (like the 1.2L engine in the new Agya) for the price range of the new Axia?
NO
If P2 offer the new 1.2L engine like the Agya in Indonesia then I think the backlash would be much less. We Malaysians like LAGI POWER LAGI BEST. To me it is still ‘cheap’ and ‘old tech’ since it comes with an old engine.
P2 making the same mistake like Toyota with the Camry last time, pay so much close to RM 200k but get the same old engine when the Camry elsewhere has a brand new Dynamic Force Engine.
Indonesia is getting the latest cars from Toyota and Honda while we Malaysia are stuck with P1 and P2 with Tier 2 quality and performance. Toyota and Honda models in Malaysia also fall behind Indonesia.
Okay. Go move to Indonesia then…
Do you know why Toyota and Honda cars of past decade all seem poor quality? That is because the models we buy locally are all manufactured locally, or at neighbouring 3rd world countries. Honda factory is in Melaka, some Toyota models in Malaysia also, or else from Thailand. So now we know, it is not the design of the car, but the assembly and parts used in a car that define the final end product quality.
I got 2 friends kerja Honda Melaka factory. Attitude problem people. So imagine jelah these are the same type of people who assembled your cars.
You do know that Indonesia has lower GDP Per Capita than Malaysia Right ? I’m not bias here, it’s true . You should be grateful for that, because in Malaysia we has lower Corruption Index and better HDI than Indonesia …
Lol making excuse is the best this CEO can do? He really think those additional features justify the price hike while deep down it really is a cheap car with so so build quality. It’s some sort of cheeky while P2 have enjoyed the benefit from the gov’t for not letting other carmaker playing on the same field then they maximize their margin for own benefit
Try n close any p2 cars doors.. Sound thin, hollow, flimsy, thw whole car rocks side to side… No point sugar coating it la.. We all accept its a cheap car and its ok.. But when you changw the wording then it sounds deluded…
Potayto, po-ta-to. Used to drive Toyota’s small car in UK. Even though it is cheap there, it felt solid. The super cheap Toyota in M’sia is Perodua. Vibrations here and there. Yeah, yeah, price-optimized for Malaysian. But, kudos to P2 these days. It can support OpenPilot!! That is good enough for me.
We can see if this is optimum price or rip-off by comparing with the new Toyota Ayga in Indonesia; with bigger engine 1.2l. The truth will eventually come out, just wait and see.
Lame excuse. Why remove the base models? Good, ppl can go to proton, since they serve better value.
OK. Good luck
You guys are selling sub-standard cars! It is now 2023, almost 9 years later and the crash rating on milo tin Axia is still the same 4 stars! To those Perut 2 fan boys, continue to support Harimau Malaysia!
bla bla bla
Repent and offer a strip down Axia variant.
There is no way you can win by being arrogant to the people. See Proton with their “what do they know about cars?”
P2 marketing seems going headless after the departure of the head.
It’s not going to be a major player as it’s price range close to that of the Myvi. Surely I’d go for the Myvi
if I’m buying a car today, I’d be easily swayed to choose the top-range axia over the myvi. Several reasons. myvi still based on old platform. tech wise, myvi lags behind. Now I havent test-driven the new axia yet, but if Hafriz’s review video is accurate, it means the new axia is actually more refined when driven than the current myvi. In terms of cabin size, it looks like the axia is similar to myvi too. So, the question is, why get the myvi? both cars are still entry level cars, so no difference in “class” there at all.
1.0L engine lol. Dangerous to come out of intersections, let alone overtaking.
if you’re not fat, 1.0L engine is plenty fast.
The car is not expensive, you are just poor AF.
Tak kisah dengan harga tu, tapi sekurang kurangnya enjin tu biarlah 1.2 seperti negara jiran kita di Indonesia.
Yes true, your cars is not cheap! If you sell this price at oversea, you will be fucked off! Not be Like Proton, selling higher price for Malaysian, but cheaper at oversea still fucked off! Malaysian fooled by Proton for decades. Poor Malaysian, driving cheap car with expensive price!
you can thank Dr Mamakthir for this.
AP for cronies. Local kasi naik harga tinggi so local car can survive. This is exactly the “tongkat culture” that is in their bloods. You cannot compete? nevermind, dont need to improve, I will make the competition die. Tongkat culture 100%
Reminds me of the humble Nasi Lemak Antarabangsa that decided to open a premium outlet many years ago at Kota Damansara with bow tie wearing servers. It closed down within a short period of time.
Stick to your category.
Fine, open up the price monopoly then. Let the other carmakers offer cheap cars for the destitute.
Marketing speak
Tone deaf bastard
Perodua cars last gen was good, low fuel consumptions, low maintenance, less problem.
But the latest model has been dented by some unuseful features that forced to have and hardly to be removed. A practical car doesn’t need these.
– Eco idles : Top irritating deficiency handicap bugger.
– AEB : No sure it will actually 100% works.
– LKA : Interceptions of steering control rather scary.
– ACC : Unnecessary useless features.
Safety assists features as vsc, abs, blind spot monitor, reverse camera are welcome and people don’t mind paying.
Perodua cars is owned by rich M40 and T20, but also owned by B40. That is because B40 like to put all their money into cars (a liability) meanwhile T20 and M40 only put their spare money into cars (yes, depreciating liability).
he can say this because they’re basically a monopoly. if competition between all car makers were fair and non-local cars weren’t taxed to death, i doubt anyone would even consider P1 or P2. it sucks what these two have done to Malaysia’s auto industry. and to think Perodua was introduced to provide affordable cars to the masses? not anymore i guess. maybe it’s time people start looking at used cars if budget doesn’t allow for new over 50k purchases because spending that amount of money on a not only a Perodua, but an Axia at that is completely insane.
Thank Dr Mamaktir for this.
He introduced “tongkat culture” to car industry in malaysia. Tongkat culture is when you are weak and cant compete, instead of improving yourself, you go make your competition expensive and out of reach.
Can’t deny the fact that they have high spec models at the cheapest price.
I nak cari kertha baru
I buy New car Bezza
if latest tech means buggy and laggy software, and can only be used for a few months before not working. Then yes, Perodua is on point. New Alza owner here, 2x change headunit w/ dashcam. still same laggy,buggy and freezes from time to time. So yeah, latest tech indeed. Spend 4 annual leave days at SC just to sit down and wait. Nice!
The purpose of cars is to bring you from point A to point B. The thing that provides the movement is the engine. Why still 1.0L despite the price increase?
“Can enjoy latest tech” means you get to enjoy dino vibrator 1.0L 3-cylinder engine
You mean other 3-cylinder cars doesn’t vibrate?
Hapuskan subsidi P1P2 dan hapuskan nyamuk merah PatiRoket. Biar rakyat pilih kete
ye lah. Pati Dacing Biru yang dah monopoli negara lebih 40 tahun tak buat kerja, tak salah langsung, kan? Ketuanan konon. Dah 40 lebih tahun ketuanan masih bawak motosikal basi 100cc je. Ketuanan anak bini sendiri je dia buat. Yang rakyat 90% semua tu ketuanan Grab rider je.
I booking from last year June until now they said no stock. Salesman said launching new axia. Its not our fault is perodua fault. So they must follow the old price is not new price. Somemore didn’t compesate. What the hell. Bull shit..