Toyota CEO Sato promises more performance models from GR range; sporty EV models considered

Toyota CEO Sato promises more performance models from GR range; sporty EV models considered

Toyota president and CEO Koji Sato has suggested that the Gazoo Racing (GR) sub-brand of high-performance will continue to expand its offerings under his leadership, and the pace of development may even increase, reported Autocar.

Sato assumed the role in April this year from Akio Toyoda who took the helm of the company in 2009; Toyoda, who is the grandson of the carmaker’s founder Kiichiro Toyoda, moved to become chairman of the carmaker’s board of directors.

“The Gazoo brand will be acknowledged for the future, and maybe we can even speed it up. Our Master Driver [Toyoda] was also president of the company at the same time as he had a steering wheel in his hand for Gazoo. Now he is only chairman, maybe he will have a lot more time to develop cars for them?”, Sato said. At present, GR-branded Toyota models include the GR Yaris, GR Corolla, GR86 and GR Supra.

Toyota CEO Sato promises more performance models from GR range; sporty EV models considered

Toyota GR sports car concept

Exact details on future high-performance models to join the GR line-up have yet to be forthcoming, though Autocar reports that the manufacturer is considering a sportier version of its fully electric bZ4X crossover. On the renewable energy front, Toyota has publicly tested hydrogen combustion power in a Corolla that was entered into endurance racing, as well as in a hydrogen GR Yaris demonstrator.

Towards the end of 2021, Toyota presented a range of lifestyle and commercial EV concepts, among these a low-slung sports car of the rear-mid-engined mould akin to the MR2. Bringing this model to life would complete the return of the trio dubbed the “Three Brothers”, the other two models being the Supra and the 86.

Should Toyota’s sports car concept see production reality, it could serve as the brand’s contender in the sports car space among the likes of the upcoming, fully electric Porsche 718 range as well as the upcoming Alpine EV sports car that is being jointly developed with Lotus.

Looking to sell your car? Sell it with myTukar.

Certified Pre-Owned - 1 Year Warranty

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.



  • Make sure GR model doors are safe

    Like or Dislike: Thumb up 9 Thumb down 0
  • Unknown on May 03, 2023 at 8:10 am

    Toyota CEO should resign for faking safety test results.

    Like or Dislike: Thumb up 10 Thumb down 0
  • Why don’t promise oil filter that doesn’t leak?

    Like or Dislike: Thumb up 5 Thumb down 0
  • Toyota cheat results on May 03, 2023 at 9:13 am

    old uncle brand Toyota should adopt CHANGE asap. Japanese car makers are already trailing behind. Still stubborn and refuse to adapt change. The internal combustion engine is DEAD. follow the rest of the world, or be prepared to get oudated, and become obsolete. EV is here, and it will be the major tech for moving consumer vehicles. Fossil burning inefficient engine is dying off. accept that. HURRY UP.

    Like or Dislike: Thumb up 0 Thumb down 2
  • How about recalling Vios and Axia and put the should be there door trim’s notch first.

    Like or Dislike: Thumb up 6 Thumb down 0

Add a comment