Bermaz Auto (BAuto) is reportedly looking into expanding into the electric vehicle (EV) segment with the addition of a Chinese EV brand to its portfolio. According to Affin Hwang Investment Bank (AHIB), the company is said to be engaging with several China EV automakers for EV distribution rights in Malaysia.
In a report, the investment bank said that BAuto was interested in bringing in a pure EV player to make it its main EV brand, and was said to be making overtures to brands such as Xpeng, Dongfeng and Geely. It said that BAuto’s strategy to tie up with a Chinese pure EV player as its primary EV brand is the right move, but added that securing distribution rights wasn’t a given.
“Any successful tie up with any of these larger Chinese EV players would be a plus for BAuto, but existing automotive players in the country may also be seeking such strategic plans, and thus it may be challenging (for BAuto), especially going up against the bigger players with a stronger financial position and distribution network,” the report said.
Should this not materialise, AHIB said that shifting its focus into lower price segments would allow BAuto plenty of space to maneouvre.
“Nevertheless, given the breadth of Chinese EV brands, affordable EV brands like Hozon or Wuling can cater the low to mid-income group and most importantly become a volume driver for the company’s EV segment. This could be an interesting proposition, in our view,” the report said.
It should be noted that Chinese automaker Hozon already has representation in the country, with GoAuto already bringing in the Neta V crossover via its wholly-owned Intro Synergy subsidiary. As for Wuling, the Mini EV – which is sold in its updated Air form in Indonesia – was spotted in the country last year, and while the brand isn’t in the market yet, it has been reported previously that Tan Chong Motor Holdings (TCMH) was set to become the brand’s custodian in Malaysia.
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Please lah, update CX 5 and bring in CX 60 1st
Cx50 looks better
Why buy mazda when CX5 and CX60 already dated for interior.
Xpeng better than Mazda. At least Xpeng looks more sleeker than Mazda
Malaysians in general have such a bad taste in cars. Paultan readers in particular
Well, mercedes fanboys are the ones who started to badmouthing other cars without any evidence and no knowledge. Yet, sorry to say, mercedes fanboys always have keeping their denied any wrongdoings as if mercedes fanboys are thinking that they are always correct, as they done not only in paultan but everywhere
I dont care about Mercedes fanboys. The one that is silly here people saying chinese cars looks better than Mazda. Disgusting i must say
This keyboard warrior have bad taste
Bermaz as an organization is straight up trash. These startup EV brands will be dead if EV is not trendy in Malaysia
Geely should stick to Proton and not give an inch to them, see how Bermaz/Naza killed or killing their automotive brands.
Someone should bring in Zeekr
You looking for easy money no need customer service like legal scammers after few years oh we no more deal with this brand. Better buy Japanese
Bermaz already terkencing dalam seluar dah. All major chinese EV has been secured by other companies. Too little too late. Lagi pon why so tamak one? Mazda waiting list pon panjang. Better to focus on their current line up first. Like reducing the waiting period first. Kia & peugeot for sure got many interesting EV coming up too.
Xpeng better than Mazda
China EV cars are the Best in the world
Yes!. The world best.
trust zhongguo gongchandang
best mentor to Dang Cong san Viet Nam
Mmg dah patut. Ada staff bermaz ckp, mazda japan berlagak. Dia xpandang pon market malaysia yg ciput. Even dia rasa yg diorg boleh jual sendiri. Xperlu pon bermaz.
Mazda Japan berlagak atau bermaz yang benak? Apa jual kereta harga ratus ribu letak carpet murah? Bagus la kalau Mazda Japan jual sendiri tanpa bermaz. Syarikat macam bermaz tu layak kena bom
Why Malaysia? Go Singapore
Why Malaysia? Go Singapore better
Don’t la bring in mahal mahal punya model. Bring in thoseChinese Mini EV also like the GM-Wuling EV or that new Panda EV