The Malaysian pick-up truck market saw a minor increase in sales with 58,600 units delivered to customers in 2023, up 1.54% from the 57,710 units recorded in 2022. While the latest figure is still small relative to the number of passenger cars sold last year (799,731 units), it’s still worth examining to see which brand came out on top.
If you guessed Toyota, you’re right. With 27,447 units delivered (up 0.92% from 2022), the Hilux once again remains the king of pick-up trucks in terms of sales by some margin. Despite the higher sales figure, the Hilux’s market share dipped to 46.8% last year from 47.1% in 2022.
Joining the Hilux on the podium is the Mitsubishi Triton in second place with 9,812 units. The current, second-generation Triton (fifth-generation Mitsubishi pick-up truck) we have here is expected to be replaced with the third-generation model in 2024, and in what is likely its last full year of sales, the Mitsubishi pick-up truck saw sales climb by 1.19% and registered a market share of 16.7% (down 0.1% from 2022).
Rounding up the top three is the Isuzu D-Max in third with a personal best of 9,650 units (up 4.77% from 2022) and an increased market share of 16.5% (up 0.5% from 2022). Moving on, we arrive at the Ford Ranger which was the biggest gainer last year in terms of both sales and market share. The Ranger recorded a 49.75% increase in deliveries last year with 8,699 units, while its market share climbed 4.7% to reach 14.8%.
As the numbers clearly indicate, the pick-up truck market was highly competitive last year, with just over 1,000 units separating brands placed in second through fourth. The Ranger’s impressive sales performance comes at the expense of the Nissan Navara, which saw sales drop by 46.09% to 2,366 units, resulting in a lower market share of 4% (down 3.6% from 2022). Joining the Navara in the red is the Mazda BT-50, which saw just 189 deliveries (down 31.27% from 2022) and an even lower market share of 0.3% (down 0.2% from 2022).
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Of course Hilux wins. Each contractor needs to buy 5 units, because 4 of them confirm stolen.
Stole by u
Keyfob Cloner has a point. Most insurance companies have loading on Toyota Hilux due it being the most stolen vehicle in the Malaysian market
I wish the government limit the sales of these. Such a nuisance on the road. People who drive these literally think the road is entirely belong them
What ever 4×4 will be address as Hilux
Honda will say they dont sell this, so no count and claim to be number 1
Isuzu should offer the 1.9L version with better and complete ADAS system and not limited to the 3.0L version.
Only noob want a pickup that fail moose test. period!Real man drives Ranger!
No thanks. The thought of driving the same car as Sanushit makes me sick.
Kita beli lori pikap sebab bulih pasang mesen gun kat belakang nak tiru militant al-qaeda isis gitu