The upcoming Proton eMas 7 EV (stylised as e.MAS 7) is going on a nationwide road trip. The 2,000 km coast-to-coast journey, which will be flagged off tomorrow, October 5, will cover all states in the country.
Proton says that the upcoming electric SUV is now in its final phase of testing to tailor it for the needs of Malaysian consumers. The ‘e.MAS 7 Tour’, as the road trip is officially called, builds on the Geely Galaxy E5’s 3,700 km drive from Guiyang, China to Malaysia, which you can read about here.
Baton in Proton’s hand, the Malaysian twin of Geely’s latest EV is now set to traverse local roads while sampling culinary delights, starting with Negeri Sembilan and ending in Sarawak on November 29.
The first leg on the eMAS 7 Tour will bring the EV southbound from Proton’s COE base in Shah Alam to Negeri Sembilan, Melaka and Johor. The route is punctuated with stops at charging stations and popular eateries where the public will get an opportunity to ‘interact and foster a connection with the eMAS 7’.
“The eMAS 7 Tour is the start of an exciting journey for the brand as it brings the bold, striking design of our first EV model down to the people while highlighting the progress in technology and innovation we have made,” said Zhang Qiang, CEO of Pro-Net, Proton’s EV division that also handles smart.
“I am confident our team of dedicated engineers will accelerate the adaptation of the eMAS 7 to the unique conditions in Malaysia, highlighting Pro-Net’s commitment in building and expanding the local EV ecosystem,” he added.
The e.MAS 7 Tour will feature a traveling host, and in each state, a local public figure will join the tour to engage the rakyat at makan spots. The EV convoy will also visit Proton eMAS dealerships accompanied by digital content creators.
For those in the Klang Valley, the Proton eMas 7 will be on display at paultan.org ACE 2024 at the Setia City Convention Centre from October 26-27, and the EV’s cabin will be opened to the public for the first time at the show. Check out Proton’s first EV and its Geely twin in the gallery below.
GALLERY: Geely Galaxy E5 in Malaysia
GALLERY: Proton eMas 7 pre-production prototype
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Although I am not ready for EV yet, but so far I have to say e.Mas7 is a very competitive product.
What impressed me the most is the battery technology that goes into e.Mas7/Galaxy E5 which 99% of the people don’t really care much about battery technology.
This Aegis short blade LFP battery has one of the highest energy density LFP battery in the market and one of the fastest charging time with its 400V architecture. At the same time, we are getting the inherent benefit of LFP which is known for its durability (after multiple charging cycle) and better thermal runaway resistance.
Another impressive thing is it only weight 1600kg on par with our regular ICE C-seg SUV despite of its heavy batteries. Less weight less stress on tires and safer during braking. Not to mention also the OS by Meizu.
Malaysians should know that we are getting one of the most high tech stuff in Proton EVs with (hopefully) a very competitive price.
All is great but remember P1, because of your existence, we people have to pay thru our nose if we wanted to buy other marques. So your pricing should justify “affordability” no matter what. Good job though.