Proton has announced it has received over 5,500 bookings for the eMas 7 since order taking for the electric vehicle (EV) began in October last year – the launch took place in December 2025. It added that the eMas 7 is Malaysia’s best-selling EV for the third consecutive month in 2025, with more than 1,800 units delivered so far – the tally is 1,853 units as per an April 8 release.
“The eMas 7’s success shows what’s possible when we combine global EV expertise with deep local insight. We’ve introduced a vehicle that reflects the needs and aspirations of Malaysian drivers—practical, high-performing, and ready for everyday life,” said Zhang Qiang, CEO of Pro-Net, which handles Proton’s EV brand and smart.
The eMas 7 is offered in two variants, with the base Prime priced at RM109,800 on-the-road without insurance, while the top-spec Premium retails for RM123,800. Proton currently offers a RM4,000 discount for the first 6,000 buyers, which lowers the EV’s price down to RM105,800 (Prime) and RM119,800 (Premium) respectively.
The Prime uses a 49.52 kWh version of Geely’s Aegis short blade lithium iron phosphate (LFP) battery for a WLTP-rated range of 345 km. Meanwhile, the Premium’s 60.22 kWh pack delivers 410 km range, with both variants sharing the same front electric motor rated at 218 PS (215 hp or 160 kW) and 320 Nm of torque.
GALLERY: 2025 Proton eMas 7 Premium
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How many units are from Jabatan Kerajaan?
Before Perodua EV:
“Proton Emas is 2025 best selling EV”
After Perodua EV:
Proton Emas is 2026 best selling EV (RM109,800 to RM123,800 price range)
Nice meme
Emas 7 high spec and Atto 3 high spec are both selling at around 150,000 yuan in China. So Emas 7 selling for RM120k here had prompted BYD to reduce Atto 3 price to RM120,000. This give Proton a gross margin of about 25%.
Atto 3 initial selling price here at RM167k is giving SD a very high gross profit margin of over 60%!. So its at current new price of RM120k it had really crash the 2nd value of the 1st batch of Atto 3.
I paid for an Emas7 at end of Feb and did not expected BYD Dynamic Seal to drop to RM149k.
I certainly would cringed if Dynamic Seal new price had drops to RM140k.
Still so many ppl buying althought They remove the signature DRL below.
Proton sell u good decent solid car with good handling, the big turn down is the super duper lousy after sales services. Buy EV atleast no need to go SC change engine oil waiting 9am till 3pm.