Proton has announced that it has delivered 2,716 units of its electric eMas 7 to domestic and export customers, consolidating its position as the market leader – at least in Malaysia. The company moved 863 units of its zero-emission SUV in April, its best month so far; as its new energy arm Pro-Net put it, one Malaysian bought an eMas 7 every hour.
We reported last week that a total of 799 units of the eMas 7 were delivered here last month according to the Road Transport Department’s (JPJ) registration data, which would mean that 64 units were exported to its sole overseas market of Nepal. Year-to-date deliveries in Malaysia, meanwhile, stood at 2,537 units, equating to 179 units exported.
If those export numbers are true, that’s some good going, given that the eMas 7 was only launched in Nepal in late March. That would mean that Proton sold more EVs in the South Asian nation per month on average (89.5 units) than Zeekr did 009s over here (78 units). We have seen some significant discrepancies between Proton’s and JPJ’s numbers before, however, so we’d take those figures with a heavy pinch of salt.
“We are incredibly grateful to all of our customers for their continued confidence in us,” said Pro-Net CEO Zhang Qiang. “To have one unit sold every hour shows how ready Malaysians are to embrace the EV future with the Proton eMas 7. Their trust and strong support have driven this success.”
That the eMas 7 maintained its sales momentum in Malaysia last month is all the more impressive given some staggering price cuts for the BYD Atto 3 and Chery Omoda E5 in April, which brought their prices down to the Proton’s level. Since then, Chery slashed the price of Omoda E5 even further, dropping it below RM100,000; we’ll see if the eMas 7 continues to sell well when this month’s figures come out.
Launched in Malaysia December, the eMas 7 is priced at RM109,800 for the base Prime and RM123,800 for the Premium; a RM4,000 discount for the first 6,000 buyers drops those figures to RM105,800 and RM119,800 respectively. Both variants are powered by a front motor producing 218 PS (160 kW) and 320 Nm of torque, getting them from zero to 100 km/h in 6.9 seconds.
The difference comes in the Aegis short blade lithium iron phosphate (LFP) battery capacities – the Prime gets a 49.52 kWh pack with a WLTP-rated range of 345 km, while the Premium’s larger 60.22 kWh pack enables it to travel up to 410 km on a single charge.
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Copy sebiji bulat bulat Geely
Orang beli sebab suka dengan design eMas ni tapi salesman jenama lain pulak yang banyak bunyi.
Previous orang keluar 1 kali ganda modal beli honda atau toyota sebab proton kuat minyak la, kena tukar timing belt la, engine senang overheat la…
Kalau ev standard jer, i mesti pilih eMas, tak selalu pun kena pergi proton sc..
On the positive, this may convince Geely that Proton can be trusted in pushing out (EVs at the very least) its cars under the Proton badge. And may give other market’s distribution to Proton in the future.
Let’s be honest here, Geely took over the RHD markets of SEA because they didn’t see any potential in Proton. Who even after being supported by them, couldn’t dominate the Malaysia ICE market, much less SEA. But the EV market seems to be promising.
Time will tell, there’s still Perodua…