Lamborghini has cancelled its first battery-electric vehicle, the Lanzador, as CEO Stephan Winkelmann told The Sunday Times that the brand’s target market has “close to zero” interest in electric vehicles, reported Road and Track.
Winkelmann was quoted in the report by The Sunday Times as saying that Lamborghini customer values do not align with the wider push towards electrification, specifically in terms of sound and feedback from internal combustion engines.
“EVs, in their current form, struggle to deliver this specific emotional connection,” Winkelmann said, adding that the Italian marque will continue building internal combustion engines “for as long as possible”.
Investing heavily in full EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,” Winkelmann told The Sunday Times.
That draws the curtain on further development of the Lanzador EV for the time being, though not without some electrification of the brand’s next model; this will be replaced by a plug-in hybrid model to make the Lamborghini line-up electrified across the range by 2030.
There may still be room for a fully electric Lamborghini product, though this would only materialise if market demand is sufficient. “Never say never, but only when the time is right. For the foreseeable future, [there will be] only PHEVs. We will continue to develop electrification because we also need to be ready,” the CEO of Lamborghini said.
Officially unveiled as a concept in 2023, the Lamborghini Lanzador emerged as a dual-motor, all-wheel-drive high-riding vehicle – Lamborghini did not call it an SUV or crossover – with over one megawatt, or 1,360 PS. A range of active chassis systems were present to manipulate handling, including air suspension and rear-axle steering.
The Lanzador was said to measure just 1.5 m tall, making it lower than the Urus. At its debut, the Lanzador was originally planned for release in production form in 2028.
GALLERY: Lamborghini Lanzador concept
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There go 1 less global competition model to Xiao MI YU7 GT
lets face it, these orang puteh have no ev tech, they cant launch some lambo ev thats slower than any random dongfeng or changan, malu