Honda Gen H Roadshow 2023

• Honda Malaysia’s ‘Gen H’ roadshow this weekend – funfair, games, freebies at Stadium Bukit Jalil

  In Cars, Honda, Local News, Sales & Promotions / By Paul Tan / 16 June 2023 9:23 am / 1 comment

  

  After last weekend’s carnival in Penang, Honda Malaysia’s ‘Gen H’ nationwide roadshow campaign is hitting the Klang Valley this weekend. The event will be held at the Stadium Bukit Jalil Car Park C from June 17-18, 10am till 10pm.

  The Honda Gen H event will have funfair rides, a ‘carnival’, ‘a host of activities’, games and ‘irresistible freebies’. Of course, the full range of Honda’s e:HEV hybrid models (City, City Hatchback, Civic and HR-V) will be there for viewing and test drives. Best of all, admission is free.

  Honda Gen H is a campaign for Honda Malaysia‘s hybrid tech and models, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The company will have a nationwide roadshow “to share the joy and fun of Honda’s hybrid technology with Malaysians”.

  “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid. Response to the IMA was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz, which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians,” said HM’s MD and CEO Hironobu Yoshimura.

  

  

  

  

  “Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda,” he added.

  Today’s e:HEV hybrid powertrain works very differently from the IMA and i-DCD, with much more miles covered without the ICE, resulting in significantly better fuel economy.

  The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with the City, and it was a world debut for the sedan’s RS e:HEV variant. HM then rolled out the e:HEV for the City Hatchback and HR-V in 2022.

  The latest and most powerful version of the technology debut in November 2022 with the Civic FE. The 2.0L powertrain makes 184 PS/315 Nm, and trumps the Civic Turbo in both 0-100 km/h acceleration (7.9 seconds vs 8.3 to 8.5 seconds) and fuel consumption (4.0 litres per 100 km vs 6.3 litres for the turbo) for a win-win.

  To date, Honda Malaysia has sold more than 2,800 units of City with e:HEV tech, over 1,600 units of the City Hatchback and more than 2,600 units of the HR-V Hybrid. Close to 600 units of the Civic e:HEV have been shifted.

  

  

  

  

  

  
  

  

  

  

  

  
  

  Experience Hybrid, the Honda way

  GEN H: Experience Hybrid, the Honda way

  Posted by Paul Tan's Automotive News on Tuesday, 13 June 2023

   

  1 comment | Leave a comment?

   

• Honda Malaysia’s ‘Gen H’ roadshow hits Penang this weekend – funfair, games, freebies at Juru Auto City

  In Local News / By Danny Tan / 7 June 2023 3:28 pm / 4 comments

  

  

  Click to enlarge

  After last weekend’s carnival in Johor Bahru, Honda Malaysia’s ‘Gen H’ nationwide roadshow campaign heads north to Penang this weekend. The event will be held at the Juru Auto City on the mainland from June 10-11, 11am till 11pm.

  As with the JB opening round, the Penang Gen H event will have funfair rides, a ‘carnival’, ‘a host of activities’, games and ‘irresistible freebies’. Of course, the full range of Honda’s e:HEV hybrid models (City, City Hatchback, Civic and HR-V) will be there for viewing and test drives. Best of all, admission is free.

  Recently launched, Gen H is a campaign for HM’s hybrid tech and models, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The company will have a nationwide roadshow “to share the joy and fun of Honda’s hybrid technology with Malaysians”.

  

  “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid. Response to the IMA was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz, which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians,” said HM’s MD and CEO Hironobu Yoshimura.

  “Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda,” he added.

  Today’s e:HEV hybrid powertrain works very differently from the IMA and i-DCD, with much more miles covered without the ICE, resulting in significantly better fuel economy.

  

  The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with the City, and it was a world debut for the sedan’s RS e:HEV variant. HM then rolled out the e:HEV for the City Hatchback and HR-V in 2022.

  The latest and most powerful version of the technology debut in November 2022 with the Civic FE. The 2.0L powertrain makes 184 PS/315 Nm, and trumps the Civic Turbo in both 0-100 km/h acceleration (7.9 seconds vs 8.3 to 8.5 seconds) and fuel consumption (4.0 litres per 100 km vs 6.3 litres for the turbo) for a win-win.

  To date, HM has sold more than 2,800 units of City with e:HEV tech, over 1,600 units of the City Hatchback and more than 2,600 units of the HR-V Hybrid. Close to 600 units of the Civic e:HEV have been shifted.

  After Penang, the Gen H roadshow will head to the Klang Valley for the finale at Stadium Bukit Jalil’s Carpark C on June 17-18.

   

  4 comments | Leave a comment?

   

• Honda Malaysia’s ‘Gen H’ roadshow kicks off in JB this weekend – freebies at Linear Park, Taman Desa Tebrau

  In Honda, Local News / By Danny Tan / 2 June 2023 11:00 am / 2 comments

  

  

  Click to enlarge

  Honda Malaysia (HM) is kicking off its ‘Gen H’ nationwide roadshow campaign in Johor Bahru this weekend. The event will be held at the Linear Park in Taman Desa Tebrau on June 3-4, 10am to 10pm.

  The poster above says that the event will have a weekend market, funfair rides, arcade games and even freebies for all. There will also be ‘interactive games’ and the full range of Honda’s e:HEV hybrid models (City, City Hatchback, Civic and HR-V) for viewing and test drive. Best of all, admission is free.

  Recently launched, Gen H is a campaign for HM’s hybrid tech and models, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The company will have a nationwide roadshow “to share the joy and fun of Honda’s hybrid technology with Malaysians”.

  

  “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid. Response to the IMA was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz, which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians,” said HM’s MD and CEO Hironobu Yoshimura.

  “Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda,” he added.

  Today’s e:HEV hybrid powertrain works very differently from the IMA and i-DCD, with much more miles covered without the ICE, resulting in significantly better fuel economy.

  

  The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with the City, and it was a world debut for the sedan’s RS e:HEV variant. HM then rolled out the e:HEV for the City Hatchback and HR-V in 2022.

  The latest and most powerful version of the technology debut in November 2022 with the Civic FE. The 2.0L powertrain makes 184 PS/315 Nm, and trumps the Civic Turbo in both 0-100 km/h acceleration (7.9 seconds vs 8.3 to 8.5 seconds) and fuel consumption (4.0 litres per 100 km vs 6.3 litres for the turbo) for a win-win.

  To date, HM has sold more than 2,800 units of City with e:HEV tech, over 1,600 units of the City Hatchback and more than 2,600 units of the HR-V Hybrid. Close to 600 units of the Civic e:HEV have been shifted.

  The Gen H roadshow will head north to Penang’s Juru Auto City on June 10-11 and the finale will be at Stadium Bukit Jalil’s Carpark C on June 17-18.

   

  2 comments | Leave a comment?

   

• Honda Malaysia kicks off ‘Gen H’ campaign for hybrid models – roadshows in KL, Penang, JB next month

  In Cars, Honda, Local News / By Danny Tan / 29 May 2023 10:07 am / 11 comments

  

  

  Click to enlarge

  Honda Malaysia (HM) has launched a campaign for its hybrid tech and models called ‘Gen H’, with the ‘H’ representing ‘Honda, Hybrid and Hype’. The company will have a nationwide roadshow “to share the joy and fun of Honda’s hybrid technology with Malaysians”.

  At the Gen H events, one will get to experience Honda’s e:HEV hybrid technology used in the City, City Hatchback, Civic and HR-V. All the e:HEV models are top of the range variants in RS trim. The roadshow will have fun fair rides, arcade games, workshops, F&B, graffiti art by local artists and an ‘immersive area’ with interactive activities.

  The roadshow will be happening next month and will kick off in Johor Bahru at the Linear Park, Taman Desa Tebrau, June 3-4. It will then head north to Penang’s Juru Auto City on June 10-11. The finale will be at Stadium Bukit Jalil’s Carpark C on June 17-18. Entrance is free.

  

  

  “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid. Response to the IMA technology was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz hybrid models which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians,” said HM’s MD and CEO Hironobu Yoshimura.

  “Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda,” he added.

  Today’s e:HEV hybrid powertrain works very differently from the IMA and i-DCD, with much more miles covered without the ICE, resulting in significantly better fuel economy.

  

  

  The 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with the City, and it was a world debut for the sedan’s RS e:HEV variant. HM then rolled out the e:HEV for the City Hatchback and HR-V in 2022.

  The latest and most powerful version of the technology debut in November 2022 with the Civic FE. The 2.0L powertrain makes 184 PS/315 Nm, and trumps the Civic Turbo in both 0-100 km/h acceleration (7.9 seconds vs 8.3 to 8.5 seconds) and fuel consumption (4.0 litres per 100 km vs 6.3 litres for the turbo) for a win-win.

  To date, HM has sold more than 2,800 units of City with e:HEV tech, over 1,600 units of the City Hatchback and more than 2,600 units of the HR-V Hybrid. Close to 600 units of the Civic e:HEV have been shifted.

  “For more than 30 years, Honda has been researching and developing electric powertrains for EVs, fuel cell vehicles and hybrid vehicles. This is because Honda’s ultimate aim is to 
achieve carbon-neutrality and offering electric and hybrid powertrains is seen as an essential part of the battle. As the world progresses in automotive technology, Honda’s goal is to develop vehicles that are fun to drive and have a unique appeal to customers,” HM said in a statement.

   

  11 comments | Leave a comment?

   

Latest Fuel Prices