Most of us will probably associate BMWs with the term Ultimate Driving Machine, and a lot of owners refer to their cars as UDMs. But we’ve never actually seem the phrase Ultimate Driving Machine used in a BMW ad for a long time, instead these days we usually see Sheer Driving Pleasure or the most recent theme – Joy.
Until now anyway – this new ad for the F10 BMW 5-Series returns BMW advertising to the phrase Ultimate Driving Machine, although the dramatic ad (which features a refueling plane) talks more about the F10′s fuel efficiency than anything else.



We were at the launch of the new Volkswagen Sungai Besi showroom yesterday night, which was quite happening for a showroom launch with lots of pretty people. 


















New Deputy Inspector-General of Police Datuk Khalid Abu Bakar has been making some positive announcements lately. Last week, the second highest ranking policeman said that his men will