A German court has granted new Chinese carmaker Qoros a preliminary injunction against Kia, to the effect that the Korean company now cannot use the Quoris name for its upcoming RWD flagship sedan in the European Union.

Introduced in Korea as the Kia K9 in May, the name Quoris was chosen for the car’s export markets in July. The court determined that Qoros and Quoris were too similar-sounding and could cause confusion among consumers.

It’s just the EU for now, but Qoros states that it will continue legal efforts to protect its trademark in other territories. The preliminary injunction is currently served upon Kia in Korea and still can be appealed by Kia.

Established in 2007, Qoros is the result of a 50:50 partnership between Chery and global industrial holding company Israel Corporation. It will debut a a compact C-segment sedan at the next Geneva motor show in March, with first sales in China scheduled for the end of 2013 and Europe by early 2014.