Maserati has recorded its best ever sales performance in the South East Asia and Pacific region (SEAP) in 2013. Compared to 2012, sales were up by 27.5%, and records were registered across all markets (South Korea, Thailand, Malaysia, Indonesia, Philippines, Australia and New Zealand) except Singapore, which introduced new regulations in taxation and financing.
The region’s strongest markets in terms of sales were Australia and South Korea. The latter also registered the strongest growth rates at 132.7% over 2012. The best sellng Maser in the region was the sexy GranTurismo (47.1% of all cars sold), followed by the Maserati Quattroporte, which was launched here by Naza Italia in December 2013.
“This historic sales record shows that we are on track for our global mission of producing 50,000 cars annually by 2015. To achieve this, we have heavily invested into the development of our latest models and our new state-of-the-art production facility in Grugliasco, Italy,” said Umberto Cini, MD of Maserati Global Overseas Markets.
By expanding its lineup and dealer network, Maserati aims to widen appeal and double sales volume in SEAP by 2015. This year, expect to see the new Maserati Ghibli rolled out across the region. It is scheduled to be launched in Malaysia by the first quarter of this year, likely to be next month.