Honda Malaysia has announced that it has retained its non-national sales crown for the third year running as well as second place in the overall market for the second consecutive year, marking another successful year for the company. A total of 109,511 vehicles were sold in 2017, an all-time record for Honda Malaysia and the first time its sales surpassed the 100,000 mark.
To put things into perspective, one in five new vehicles Malaysians purchased last year was a Honda, based on the total industry volume (TIV) of 576,635 units. Look at passenger cars alone, and Honda had a market share of 21.3% (table below). This also brings the cumulative total of vehicles sold by Honda Malaysia since its establishment in 2003 to more than 730,000 units (check out the rapid progression in the table below too).
Despite a challenging market environment, the company’s total sales volume grew by 19% over the 91,830 vehicles it sold in 2016, resulting in a 3.2% increase in market share to 19% – again, the highest ever for Honda Malaysia. As many as 11,221 vehicles found homes in December, up 7.1% from the month before.
All of Honda’s CKD models are said to be leaders of their respective segments, with the City contributing 27% to the overall figure, followed by the HR-V at 16%, the BR-V at 16% and the Civic at 14%. The City and Jazz Hybrid made up 2% of sales, despite being on sale for only four months. The company launched six models last year – the BR-V, City and Jazz facelift, City and Jazz Hybrid, new CR-V and Civic Type R.
The boost in sales were helped along by an increased presence and penetration in East Malaysia, with more than 7,500 units sold in 2017 – an increase of 33% compared to the year before. The BR-V was the bestselling vehicle there.
Honda Malaysia also improved its aftersales network last year, increasing the number of dealerships to cater to the expanded customer base. The company serviced more than 1,150,000 vehicles in 2017, up 13% from the approximately 1,021,000 vehicles serviced the year before.
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wonder how is Toyota management felt with half of Honda even with more commercial..
Proton in 2010 – 140,000 cars
Proton in 2017 – 70,000 cars
Proton in 2018 – ?????
Actually Proton sold more cars than Honda. It is just that Proton does not disclose many sales figures.
I am certain also Proton makes more money than DRB Honda. It is just that Proton is humble and quiet about it.
john are you saying Honda Malaysia and MAA are publishing fake news? This is a new low bro!
don worry …proton will also “closing” humble and quiet…
All new Accord & HRV facelift will keep Honda supremacy above P1… and chasing P2
Toyota wldnt gv a damn cuz together with its proxy produa it manages to sell quarter of a million cars.
Volvo using Toyota Aisin tranny. The world’s No.1 manufacturer of AT.
Going by how they plan to sell CHR for >rm140k, Honda would better be worried of Bao Teng than Toyota.
First time for Honda to pass 100k, umw toyota did that in 2008. And maintaining the same momentum for the following 6 years when Honda sales was a low 40k a year. Check statistics.
they just dont care.. UMW sells cars as usual, coz they know Malaysians still think Toyota = high resale value
Look at how easy it is to manipulate Malaysian people. Honda is so successful here compare to any other countries in the world.
Still cannot understand how lucky and goyang kaki Proton workers are.
In Thailand, Mitsubishi has only 6000 workers but they produce 320,000 cars per annum
Proton has 10,000 workers but they produce 70,000 cars per annum
320,000 cars vs 70,000 cars…. 6000 workers vs 10,000
Mitsubishi workers in Thailand work 10X more than our Proton workers..
Rather blame the bosses than the worker. Protong woes were bcuz of the decision from the top. Its not the workers who decided on having disasters such as gen2, campro n tiara.
Wait. The article is about HONDA. How does it even remotely relate to Mitsu or P1?
pls refer to your post above. You yourself talk about P1
U got the wrong john there, matey
Aint the only john the in the world, matey
The big contributor is the City with close to 30% or 30k units. That is between rm70k to 90k price range. Honestly in that price range and segment there are no other of worthy contenders…the vios and almera are just too old in term of technology…rio is a hatch hence having small trunk for family.
Toyota engine – dual vvti 16v efi
Honda engine – single cam ivtec 16v efi
Toyota gearbox – CVT
Honda gearbox – CVT.
In which part is old technology? R u stupid? Or just retarded.
Toyotas dvvti output HP and torque even lower than previous old dinosar engine. U need to tekan more to get it going in comparison, thereby increasing FC. It not just old, it went backwards.
And yet most drivers are using the 2,000-3,000rpm rev band. Never at 6k when the power actually peaked. Bluffed by the sales ppl at Honda. For that extra 9 horse. For what? To make up for their low self esteem? And you believe it too? LOLh
U look too much into what the dvvti does only. Try compare the 2000-3000rpm bandwith with older engine and even hondas SOHC engine. The dvvti is selow to arrive in comparison, making it selower, and necessitating drivers to tekan more to accelerate. Not all changes is an improvement, and this is a prime example of: Toyota, Moving Backwards.
Mitsubishi thailand only assemble cars. Engines gearbox etc comes from japan. Proton design it cars and manufacture its engines.apart from assembling its cars.
From Paul Tan’s latest post on hill climb challenge, HRV couldn’t eventually climb a slope.
How did it earn the top selling vehicle in its class? Outrageous!!
Bro where there is sheep’s , there are sales. Its time for consumers to be educated in a cars performance spec and technicalities on its ability and not just resale value. To buy a machine with under par performance only to resell it back with little loss is still a lost to the owner in terms of usage and consumer rights. People are forking out huge sums of money specially in Malaysia and buying cars based on brands, rv and hear say performance and quality. Please , please read the cars brochure and technical specs. Its just not about colour and leather seats. Try to understand what its actually doing at certain RPM, at certain HP and what it actually has in terms on tech which is both life saving and performance boosting tech. Put the manufacturers on its toe and not for them to sit on your money. Compare engines and cars across all manufacturers. It really does make a huge difference in making a great driving experience for you and your family.
I think everyone know HRV is not AWD/4WD and with only 1.8L engine. Go get the Subaru. HRV is for city driving, it win in practicality.
We Asian ppl go for looks. nothing else matters.
Explains why JDM always looks nicer than the American counterparts
because you don’t buy a hrv if you intend to drive it off road duhhh
Number 1 in sales but unfortunately comes with extremely Poor Built Quality inside out. H definitely Stands for Horrible or Hideous. Total Fail in quality compared to its rivals like Toyota, Nissan and Mazda.
Most Malaysians are sadly till today completely blinded by The Huge H emblem, Brand Image and their wonderful marketing tricks. Better buy its rivals to topple their sales like Mazda, Nissan, Subaru or Toyota.
Honda has built its reputation since the early 90s with VTEC engine and advance design language. Civic SH4, SR4 and SO4 were all ahead of its times. Same goes to accord SM4 and SV4.
And too bad most of H buyers own only 1 car so they don’t normally have other brands to compare and accept their fate to suffer. Proven by JD power CSI survey last year. Perhaps, kept things quietly because of embarrassment.
Toyota? No way. If Honda has poor build quality, then Toyota has it too.
Better buy a Ford or a Renault or a VW.
Yes, top sales, but always compromise Quality. Hope many safety features don’t have compromise, when we all need it.. Some automotive carmaker got basic needs safety features, but proven worldwide recognition.
Honda remains #1 non-national carmaker for third year running – all CKD models are market leaders yeah yeah yeah but mostly are sohc boooo
Honda makes the best cars in the world and able to rival ferrari and lambo.
I own four Hondas. Two Accords, one CRV and one HRV. To me, other things being equal, it is the looks that attract me. Honda designers seem to be futuristic, and innovative. The appearance is stylish, catchy and long lasting. My 21-year old Honda Accord is still in very good condition. I can drive it at 200 km/h with its original auto -cruise, no problem at all.
We are not going to race track. Nor are we comparing Hondas to those 4 wheel drive vehicles.
If some think so bad about Honda, are you saying Honda owners in Malaysia and worldwide are stupid people?