Honda Malaysia has announced that it has retained its non-national sales crown for the third year running as well as second place in the overall market for the second consecutive year, marking another successful year for the company. A total of 109,511 vehicles were sold in 2017, an all-time record for Honda Malaysia and the first time its sales surpassed the 100,000 mark.

To put things into perspective, one in five new vehicles Malaysians purchased last year was a Honda, based on the total industry volume (TIV) of 576,635 units. Look at passenger cars alone, and Honda had a market share of 21.3% (table below). This also brings the cumulative total of vehicles sold by Honda Malaysia since its establishment in 2003 to more than 730,000 units (check out the rapid progression in the table below too).

Despite a challenging market environment, the company’s total sales volume grew by 19% over the 91,830 vehicles it sold in 2016, resulting in a 3.2% increase in market share to 19% – again, the highest ever for Honda Malaysia. As many as 11,221 vehicles found homes in December, up 7.1% from the month before.

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All of Honda’s CKD models are said to be leaders of their respective segments, with the City contributing 27% to the overall figure, followed by the HR-V at 16%, the BR-V at 16% and the Civic at 14%. The City and Jazz Hybrid made up 2% of sales, despite being on sale for only four months. The company launched six models last year – the BR-V, City and Jazz facelift, City and Jazz Hybrid, new CR-V and Civic Type R.

The boost in sales were helped along by an increased presence and penetration in East Malaysia, with more than 7,500 units sold in 2017 – an increase of 33% compared to the year before. The BR-V was the bestselling vehicle there.

Honda Malaysia also improved its aftersales network last year, increasing the number of dealerships to cater to the expanded customer base. The company serviced more than 1,150,000 vehicles in 2017, up 13% from the approximately 1,021,000 vehicles serviced the year before.