Click the above thumbnails to enlarge
I am sure all of you will remember the Persona pre-launch campaign where Proton placed Proton Personas in shopping malls, hidden in boxes with peekholes for you to peek in. To build up excitement for the new Proton Saga, codenamed the Proton BLM, Proton will demonstrate a stage-by-stage build up of the Proton BLM to enable the public to have a sequential view of the process involved in the development of a car.
The stage by stage build up shows the models’ key selling points – its reinforced chassis, fuel-efficient IAFM (integrated air fuel module), strong body structure, and spacious for class interior. These demonstrations will be held during the following times and places:
Cineleisure Mutiara Damansara: 5pm 6th Jan, 8pm 11th Jan, 8pm 17th Jan
Queensbay Mall Penang: 5pm 10th Jan, 5pm 13th Jan, 8pm 17th Jan
Plaza Angsana Johor Baru: 5pm 10th Jan, 5pm 13th Jan, 8pm 17th Jan
I’ll be at Cineleisure Mutiara Damansara on the 6th to snap some photos and maybe take a video. The second part of the pre-launch activity includes a completely built up new Proton BLM in boxes with peek holes drilled into them, similiar to the Proton Persona peekaboo campaign. These boxed up cars will be carried on trailers and will go around the country, including rural areas and townships.
The truck route for the boxed up Proton BLM is available after the jump.
Related Proton BLM Posts:
- Proton BLM: New Proton Saga Teaser Video
- Bookings now open for the new Proton BLM
- New Saga Replacement Proton BLM sighted with minimal disguise on the road
- Proton and the Indian automotive industry
- Black and white Proton BLM spyshot
- New Proton BLM spyshot – this time in turquoise!
- Another rear shot of the Proton BLM
- Is this the new Proton BLM?
- Clearer Proton BLM side profile spyshots
- Proton BLM Artist’s Impression by Maru
Click to enlarge
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
naikmotoje (Member)
on 
ezralimm (Member)
on 
LittleFire85 (Member)
on 
cole planet (Member)
on 
kei9 (Member)
on 
weewitt (Member)
on 
johanbey (Member)
on 
kevyeoh (Member)
on 
tec96248 (Member)
on 
sxe10r (Member)
on 
szw (Member)
on 
BigFish (Member)
on 
mzfnd (Member)
on 
ArseneWenger (Member)
on 
idiomanic (Member)
on 
BW (Member)
on 
document (Member)
on 
IsaacVky (Member)
on 
mo_say (Member)
on 
normaluser (Member)
on 
outspoken (Member)
on 
maxtek (Member)
on 
VPowerRacing (Member)
on 
The Unicons (Member)
on 
DrA (Member)
on 
ilmondo (Member)
on 
BanyakMasukWorkshop (Member)
on 
topgunthang (Member)
on 
proton.GL.. (Member)
on 
Paul Tan
on 
ah liew (Member)
on 
Prem3377 (Member)
on 
bmpower (Member)
on 
MisterBenjo (Member)
on 
nicolas (Member)
on 
nanashisan (Member)
on 
vorchex (Member)
on 
MrDDR (Member)
on 
boredofschmucks (Member)
on 
AI-generated Summary ✨
Comments suggest that Proton's pre-launch campaign for the BLM is causing mixed reactions, with some people excited about its staged build-up and marketing strategies, including stage-by-stage demonstrations, while others criticize the hype and methods like trailer displays and peekaboo tactics. Many emphasize the importance of actual product quality and innovative marketing rather than gimmicks. There is discussion about the BLM's design, with some noting it resembles previous models like the Mazda 323, while others examine the complexity of vehicle engineering involved in modifications. Several comments express anticipation for the official launch date, which has shifted from January 11 to around January 17, reflecting curiosity and cautious optimism. Overall, the sentiment balances anticipation and skepticism about Proton’s marketing approach and the car’s final quality.