Tata Xenon

DRB-HICOM is currently evaluating whether or not to keep the Tata franchise in Malaysia, according to DRB-HICOM group managing director Datuk Mohd Khamil Jamil. Options currently are the logical three – A) keep as is, B) expand, or C) let go. According to Business Times, DRB-HICOM officials will be meeting up with representatives from Tata in May 2008 to discuss the future of the brand in Malaysia.

The current agreement between DRB-HICOM 70% owned Scott & English (M) Sdn Bhd and Tata Motors will expire by June 2008.

Tata is currently ramping up efforts in our region, with the new Tata Xenon (shown above) launched in Thailand not too long ago. Tata has been constantly featured in world headlines for the past few months thanks to its Tata Nano low cost car project and its recent acquisition of the Jaguar and Land Rover premium brands.