Bosch LogoRobert Bosch CEO Bernd Bohr says the company wants to be the world’s leading supplier of hybrid technology, and has increased its hybrid technology engineering staff to a total of 400, up from just 100 a few years ago.

According to Bohr, the number one position is quite possible for Bosch because Japanese automotive suppliers have been focusing on providing components for hybrid systems rather than complete systems. Japanese automakers integrate these components into systems they have designed in-house.

Bosch will also start producing lithium ion battery cells through a partnership to be announced later this year to reduce warranty issues and as a synergy for its hybrid technology development plans.