Any publicity is good publicity, something perhaps both Richard Branson of Virgin and Tony Fernandes of AirAsia subscribe to. We all know about the battle of the newcomers between the two airline cum Formula 1 team chiefs, where the loser will don a stewardess outfit of the rival airline and serve passengers onboard. Lotus Racing has finished ahead of Virgin in the 2010 season, which means the Englishman will have the honour.

In the midst of celebrations last night in Abu Dhabi, Lotus Racing chief Fernandes passed Branson an AirAsia uniform and pinned a stewardess’ badge on the Virgin Racing boss. The two men then agreed how the bet would be settled.

“There has been a fantastic spirit of competition between us and Virgin Racing all season and one of the first people to come and congratulate us on the pitwall was Richard. We have had this great bet running all season and now it’s time for Richard to start preparing himself for some hard work and the likely pain of a pair of high heels!

“We agreed last night that we will run an online charity auction for the seats on our Kuala Lumpur – London route to raise money for a charity of Richard’s choice and give fans of both teams the chance to be on the flight. The date of the flight will be announced very soon and the aim is to raise as much money as we can for a good cause so the discomfort Richard will go through is worth as much as it possibly can be!” revealed Fernandes.

More details on the date of the flight and how to enter the charity auction to bid for a seat will be announced soon. Stay tuned!