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Sauber has launched its 2011 car with sponsor logos (last year’s car was plain) and aims for predictability and reliability (which was also lacking in 2010). The C30 will be driven by a new pairing as well, Japanese daredevil Kamui Kobayashi teams up with 21-year old Mexican Sergio Perez. The youngster was last year’s GP2 runner-up with five wins and seven podiums. Pedro de la Rosa has been dropped.

He’s talented, and he brings to the team some much needed Mexican backing as well. As you can see, the white Sauber now has big Mexican companies as sponsors, including telecommunications firm Telmex and tequila brand Jose Cuervo. The former was also main sponsor of Perez’s Barwa Addax Team in GP2.

The “paying driver” tag doesn’t bother Perez though: “I don’t really care because I know why I am in Formula 1. It’s normal they call it like this because I have a lot of support from my country – but it’s very normal that if you do some good seasons like I did in GP2 and in my career, like I did, you should get that chance.

“I am proud of myself and proud that there is interest in me from my country and they are helping me. That’s why we have good sponsors in the team with me,” he said.

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Technical director James Key wants the car to be predictable from the start. “In order to take a step forward in 2011, we were already systematically tackling the C29’s weaknesses over the last season – and we’ve made progress. The insights we gleaned were taken into account when the concept for the new C30 was being drawn up.

“Since some of the changes decreed by the regulations – particularly regarding the tyres – can only be analysed out on track, it was important for us to build, firstly, a fundamentally predictable car and, secondly, one that would provide sufficient flexibility to respond to ongoing findings at the track and during further development stages,” he said.

Sauber will use KERS in 2011 by their engine supplier Ferrari.