Nasim Sdn Bhd, the official Peugeot distributor in Malaysia, will be increasing exports of its 207 to Thailand. Nasim began exporting the 207 to Thailand in November last year with an initial batch of 44 units, and this latest order is understood to be much bigger than the previous shipment. The next destination for the B-segment sedan is Indonesia in March.
SM Nasarudin SM Nasimuddin, CEO of Nasim announced this during the visit of Marc Barety, France’s Ambassador to Malaysia, to the Naza Automotive Manufacturing plant in Gurun, Kedah. Barety was accompanied by members of the French Embassy and the Malaysian French Chamber of Commerce and Industry.
“Besides Thailand and Indonesia, we will soon begin exporting the 207 to other markets in the region such as Brunei and Sri Lanka as well as right-hand drive markets in Africa. This in turn will further establish Malaysia as Peugeot’s hub for the region,” said SM Nasarudin. He also revealed that Nasim sold a total of 306 units of the 207 sedan locally in January.
Naza’s Gurun plant is preparing to roll out a C-segment sedan codenamed T73. The plan is to make 60,000 units of the T73 over a five-year period from 2012 to 2016, with some 60% set aside for export to right hand drive markets.
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AI-generated Summary ✨
Comments emphasize that Indonesia favors sedans over hatchbacks, which benefits Peugeot's 207 sedan strategy due to higher taxes on sedans, targeting higher income segments. Many express skepticism about the car's design, quality, and market appeal, with some noting Indonesia already has various Peugeot models. There is recognition that market preferences in ASEAN differ from Europe, and some see the export strategy as a positive move for Peugeot and local industry growth, despite mixed opinions on vehicle attractiveness and brand positioning.