Chevrolet has two interesting concepts for the Detroit show – Code 130R and Tru 140S – catered to the young. According to US census data, there are 80 million American consumers approaching 30, representing 40% of today’s potential car-buying public and a combined $1 trillion in purchasing power. So it all makes sense.

Over the past year, Chevy has conversed with young consumers across America. The young say they want sedan-sized functionality in performance coupe form that seats four passengers, interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display, 40 MPG with a 1.4L Ecotec turbo with around 150 hp, and a price range in the low $20,000s.

In response, they came up with these two coupe concepts. Code 130R is the red one, a four-seat coupe with a simple upright profile. Code 130R features “heritage performance-inspired styling” and rear-wheel drive. There’s also the Chevy crossflag emblem on the fender. Small RWD coupe playing on the word “heritage”, sounds a bit like an American Toyota GT 86!

The Tru 140S is a front-wheel-drive “affordable exotic” four-seat sporty coupe. Shown in an all-new matte white with chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze.

Which do you prefer, the “baby muscle car” or the “baby supercar”?