Formula 1 is set to resume next month, and with the Petronas Malaysia Grand Prix being the second race of the 2012 season, expect to see a host of promotional activities coming about in the weeks ahead. Petronas has already kicked off its pre-race branding, with its roving F1 car – housed in a see-through display and mounted on a truck – doing the rounds in KL late last month.
The display showcased the 2011 MGP W02 car, and roamed KL streets over a period of three days, making pit stops at KLCC and Pavilion as well as the Petronas service station in Jalan Klang Lama. It also made an appearance in the Federal Territory Day Parade in the city, held on January 28.
The participation in the parade as well as the roving agenda is part of the activity helping to create a buzz about the upcoming race, which is set to run on March 23-25. Expect just about everyone who has some form of involvement in the circus to follow suit shortly.
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