Japanese car audio and electronics company Clarion has unveiled its new “Smart Access” Cloud Telematics Service, to be launched globally in stages beginning with North America and Japan this month.

Together with a new lineup of in-vehicle products delivering value-added connectivity, Clarion has begun its plans to transform from an in-vehicle information equipment manufacturer to a in-vehicle information solution provider.

As it becomes increasingly more common for people to connect to the internet to support our daily lives especially through mobile devices, the ability to continuously deliver new features, functionality and benefits through an internet connection in the vehicle will eventually become a universal necessity.

Clarion Smart Access features Smartphone connectivity which allows the wide variety of Smartphone apps to be used in the car; VRM (Vehicle Relational Management System) service which secures the car through maintenance and safety management as well as probe information; CRM (Customer Relational Management System) service which continuously provides such information to the customer for his/her protection; and the E Call emergency calling system. New content will be planned and developed in conjunction with various partners that are leaders in their specific fields.

In conjunction with the launch of “Smart Access,” Clarion has selected its new brand slogan “moves you, connects you” as the promotion keyword to express its new mission, and will be rolling out a new global promotional strategy based on it. The main thrust of the new Clarion message is that “Clarion will move you, by connecting you with sound, information, comfort, and safety.”

Earlier this year, Clarion Malaysia signed a Memorandum of Understanding (MoU) with Prodigium Mobile, a UK-based cloud services provider to offer in-car song purchasing in Malaysia from a cloud-based, online music store with music from Prodigium Mobile’s library of 18,000,000 songs.