More news to do with the People’s Republic – everybody wants to sell there! This time, Ford Motor Company is planning to introduce its Lincoln luxury marque in China by the second half of 2014. It has already made some appointments for the region – Richard Baker as general manager and Pei-wen Hsu and Joanne Kao as deputy general managers for marketing and sales respectively.

Lincoln China will sell its cars through an independent dealer network that will offer a personalised brand experience. Ford will start meeting with interested dealers in China this autumn.

Ford have been wanting to bring the century-old brand to China for the last two years, and the 2013 Lincoln MKZ was designed with Chinese customers’ tastes in mind, so says Ford CEO Alan Mulally. It’s safe to assume then, that the MKZ, which will go on sale in the US in the autumn, will be part of the line-up on offer.

The Lincolns sold in China will initially be US-manufactured. So they will cost more, due to China’s luxury taxes (which depend on engine size) and a 25% import duty. Chinese buyers would therefore have to fork out more than the US$35,925 asked for the new MKZ.

Lincoln isn’t exactly making waves in its home market at the moment, but if GM’s success with Buick in China is anything to go by, this one should work pretty well for Ford.