Ford to bring Lincoln brand to China in 2014

Ford to bring Lincoln brand to China in 2014

More news to do with the People’s Republic – everybody wants to sell there! This time, Ford Motor Company is planning to introduce its Lincoln luxury marque in China by the second half of 2014. It has already made some appointments for the region – Richard Baker as general manager and Pei-wen Hsu and Joanne Kao as deputy general managers for marketing and sales respectively.

Lincoln China will sell its cars through an independent dealer network that will offer a personalised brand experience. Ford will start meeting with interested dealers in China this autumn.

Ford have been wanting to bring the century-old brand to China for the last two years, and the 2013 Lincoln MKZ was designed with Chinese customers’ tastes in mind, so says Ford CEO Alan Mulally. It’s safe to assume then, that the MKZ, which will go on sale in the US in the autumn, will be part of the line-up on offer.

The Lincolns sold in China will initially be US-manufactured. So they will cost more, due to China’s luxury taxes (which depend on engine size) and a 25% import duty. Chinese buyers would therefore have to fork out more than the US$35,925 asked for the new MKZ.

Lincoln isn’t exactly making waves in its home market at the moment, but if GM’s success with Buick in China is anything to go by, this one should work pretty well for Ford.

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • chinese love chromes. i think it will sell quite well.

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  • Wah. A premium D-segment car all-in that cost less than a 2011 Toyota Altis here … sigh …

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    • Sam Loo on Aug 30, 2012 at 11:05 pm

      Welcome to Malaysia

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      • Black Dog on Sep 01, 2012 at 11:08 am

        Just have 2 homes (with mistress in China, of course). Then enjoy best of both!

        I wonder how are Chinese (in China) taste? Bold, brash & flashy with extra space for taiko at the back?

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  • Donno on Sep 01, 2012 at 1:03 pm

    Ironic isn’t it…

    It is easier for foreigners to sell cars in a communist China than it is to sell cars in a democratic India…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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