Automotive News Europe reports that Opel and Vauxhall have stopped development of an electric-powered version of the Adam city car. The Adam EV was supposed to inherit its powertrain from the upcoming Chevrolet Spark EV, but Opel could not get the price low enough to shift the volume required to sustain the development.

“It was a business decision. We could not charge the customer the price needed to make it work on the cost side,” said Opel Adam chief engineer Dieter Metz.

Moreover, according to Opel’s sales and marketing head Alfred Rieck, customers are currently not willing to fork out the extra for EV technology, and only increased sales would drive the prices down.

“If you look at the technology that’s available on the market today, it’s very expensive. You end up with a certain price of the car and consumers are not interested in it.”

Sales of the Opel Adam are set to start in January with a base price of €11,500 (RM45k) in Germany. Chevrolet plans to launch its Spark EV in the US and other global markets beginning next year.