Red Bull, EQ8 and Lucozade won’t be the only energy drinks on the F1 grid come the 2013 season. Swedish brand burn, owned by Coca-Cola, is also set to join the fray with a sponsorship deal that will see the brand adorning the livery on Lotus F1 Team cars next year.
“We are proud that The Coca-Cola Company [via burn] has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership,” said Lotus F1’s team principal, Eric Boullier. “We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media.”
The multi-year sponsorship deal kicks off in January, and details of the sponsorship will be revealed when the partnership officially launches.
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Monster energy Caterham
Cigaratte box sponsership on F1 is the thing in the past. Now it’s energy drink.
And all the sudden 2020, they banned enegy drink sponsership in sport because energy drink can cause Heart Attack at young age.
Mercedes also. Can see on both drivers’ helmet.
Time to BURN $$$$$
Perhaps Kamui Kobayashi should get some Livita sponsorship, maybe he can find a team for the next season.
I think you made a mistake. Redbull isn’t the only energy drink found in F1. There is Lucozade on the Mclaren, EQ8 on the Caterhams, Monster sponsers one of the drivers in the Mercedes team. So come 2013, there will be another one in addition to the others found. The big news is rather, Coca-cola has finally decided to begin sponsorship in F1, and this was considered to be the biggest catch not in F1 yet.
Ah, an energy drink anorak! :) I stand corrected, Sir MNM. Aside from not being perfect, I also don’t drink the stuff, so haven’t paid attention to that slapped on the racers – have duly appended the other glug-glugs into the story. Mucho gracias for pointing that out.
Not to be a doucher again, I just found out from the guys at the subreddit of F1, that even Ferrari has a small contribution from another Energy drinks maker TNT. So, well, you’ve already edited, so thanks anyway! Good on ya!
Will the team be called Lotus F1 next season? I tot Lotus wouldn’t be around next year?
when will tongkat ali drink be sponsor