prius c trd 1

Nearly a year after its debut here, the Toyota Prius c gets a set of minor improvements, and the occasion also marks the market debut of the Prius c TRD Sportivo, of which order-taking began back in November.

As the suffix suggests, a TRD Sportivo aerokit package gets plonked on to this Prius c. Items include a new front bumper spoiler with integrated daytime running lights, and the bumper nose has been given a black garnish job to add some sportiness to things.

Side skirts are on too, as is a sports stripe along the lower edge of the doors, and a rear lower lip, rear lamp garnish and a TRD Sportivo emblem finishes off the exterior dress up job. Inside, the only change comes in the form of TRD Sportivo floor mats, replete with blue stitching.

According to UMW Toyota, the TRD items aren’t available separately, so if you must, the variant is the only way to snag them. Four colour choices – Lime White Pearl CS, Black Mica, Silver Metallic and Super Red V – are available for the Prius c TRD Sportivo, which goes for RM103,990 on the road with insurance, a premium of RM6,690 over the standard Prius c’s RM97,300.

As for the enhancements for 2013, no mechanical changes or revisions to the powertrain and drivetrain, but rather small refinements – both Prius c variants now come with an upgraded audio system, which features a redesigned two-DIN head unit fascia and Bluetooth connectivity.

Also standard fitment is a bag hook – fitted under the passenger headrest, the design has spring-loaded hooks which can be retracted when not needed. In addition to the bag hook, a plastic luggage tray for the rear trunk space is also provided.