Rendering of Fiat pickup truck by Theophilus Chin
We first reported the possiblity of this in June this year, but now it’s official – Fiat has announced that it has signed a Memorandum of Understanding with Mitsubishi Motors Corporation on the possibility of developing and manufacturing a mid-sized pickup truck.
The pickup truck will be supplied by Mitsubishi, and will be based on the next generation L200, which is known as the Triton in Malaysia. The vehicle will likely be sold by the Fiat Professional commercial vehicle arm. Fiat Professional is seen by analysts as a bright spot in Europe – it has returned 200-300 million euro in annual operational profits for the last 10 years, compared to the rest of Fiat which is in the red.
This is not the first time Fiat has tried to roll out a mid-sized pickup truck. It was due to arrive in 2008 based on the Tata Xenon platform, but that did not work out.
Then in 2010, there was word that it would be built on the Dodge/Ram Dakota (coincidentally Mitsubishi used this to build the Mitsubishi Raider), but that didn’t happen either, and that truck model was discontinued because trucks of that size is apparently too small for the US market.
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Nice chop as always Theo. Thumbs up
Wonder when Proton gonna rebadge Mitsubishi Triton pickup as new Arena with price RM70K. Gerenti laku macam cucur kodok panas.
Arena is like a fail trial for proton to make a pickup truck. But then Many Malaysian buy it because it’s a pickup from malaysia.
Maybe proton can try again after this with more proper pickup truck. I guess Malaysian also need a pickup truck other than from sushiland.
bro, lu pernah jual proton ka? kalau tak pernah jangan pandai cakap saja. wa jual proton, berapa ramai tokey cina mau cari itu arena untuk buat niaga? lu ada tau? itu lu kata “fail” punya arena banyak org cina suka cari buat niaga la kawan. tak tau jangan buat bising la. mau jadi keyboard warrior ka?
After Attrage to be sold under Chrysler’s badge, now comes to his. FCA is revealing its Grand plan bits by bits. Interesting….Am curious to see how the plan would be for Alpha Romeo
Who is the multi air diesel 1.600 cc for 4.0 lit/100 Km