Proton has said that it will focus on the domestic market for six months where sales of the new Iriz is concerned. However, Proton chairman Tun Dr Mahathir Mohamad has stated that the United Kingdom will be the first country that the Proton Iriz will be introduced to outside of Malaysia.
Proton is currently in the midst of engineering cars for the European market, where left-hand drive will be required as well as a host of other features necessary for approval. Recently, Proton previewed the Iriz Active concept with the ADAS system – an autonomous braking system.
This feature could be included in versions for the export market as EU road safety legislation will require cars to have autonomous braking systems in the near future in order to qualify for a five-star Euro NCAP safety rating, vehicles will have to include the aforementioned feature when the legislation gets enforced.
As for the Australian market, Proton chief operating officer Kaye Aimes told CarAdvice that the local division would “dearly love” to introduce the Iriz. Proton executives are already headed for Australia in the coming weeks to assess the local market and come to a decision.
Should everything run smoothly, the Iriz would be introduced into the Australian market by the second quarter of 2015.
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Proton UK another fail model coming soon !!
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Short Change by Protong Again for Iriz !!
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Proton better have more options for add safety features for local IRIZ
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AI-generated Summary ✨
Comments on the Proton Iriz export plans are mostly mixed, with some critics doubting Proton's success due to past poor reviews and low sales in markets like Singapore and Australia, citing quality issues and outdated models. Many highlight concerns about safety features, emissions standards, and the high price in certain markets. Some support Proton's move, seeing UK and EU markets as valuable testing grounds and emphasizing the need for Proton to meet European safety standards like Euro NCAP. Others suggest Proton should focus on improving quality domestically first before venturing abroad, and believe that Proton's reputation and perceived quality might hinder sales overseas. Overall, comments reflect cautious optimism tempered with skepticism about Proton's ability to succeed in competitive international markets.