Ford is heading for a record year in Malaysia. The Blue Oval sold 10,660 cars via Sime Darby Auto Connexion (SDAC) last year, and has surpassed that tally with two months of 2014 to go – sales through October stands at 11,426 units. The brand is on pace to achieve 14,000 units for 2014.
The biggest contributor is the Ford Ranger, which is now the second best selling pick-up truck in Malaysia after perennial favourite Toyota Hilux. Recently updated to include electronic stability control (ESP) across all variants, year-to-date sales have jumped by 46% to 6,831 units. Pretty impressive considering that this is the T6’s third year in the market.
As revealed in yesterday’s media interview, next year will be a big one for Ford – the brand is set to launch the new Mondeo (a.k.a. Ford Fusion in North America, UK to get it late this year), new Everest SUV (unveiled in production form just last week) and sixth-generation Mustang in 2015, the latter available in RHD and officially for the first time here.
Along with the exciting new models is an aggressive network expansion plan that will kick off next year. SDAC and its dealers will invest a total of RM140 million over the next 24 months. The money will go into adding new facilities (including land acquisition costs), upgrading to 3S centres and renovations to meet Ford’s global standards and corporate identity.
By 2016, there will be three new outlets added to the current network of 49 dealerships, and a 70% increase in service bays. SDAC says that by 2018, at least 90% of Ford’s dealer network will be 3S outlets, promising a better after sales experience for customers.
SDAC also pointed out that it has extended working hours at its Petaling Jaya outlet to 10:30 pm (from 8am) on weekdays, and until 6:00 pm on Saturdays to better serve customers. SDAC is now readying a new flagship outlet in PJ that will further ease traffic with its 22 service bays. The new facility in PJ (on the other side of the Federal Highway from the current outlet) is expected to begin operations by mid 2015.
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Ford is very popular in europe,
well built in safety, handling, power.
Hopefully they improve their after sales service, parts availability.
I believe that more buyer will switch from T,N,H
The new Everest has Land Cruiser headlights and Camry taillights…plagiarism is the best form of compliment…
good news for them
but bad news is, Ford EcoSport sales down and can’t see OTR
Not surprising. The Ford EcoSport is not a very good car. It may be under RM100k, but it’s cramped and incompetent.
It will sell as many units as the Perodua Nautica did.
Ayo…still waiting for my Ranger :(
Faster lah FORD!
I just got my ranger with immediate stock :)
I am hoping that Ford themselves will come in and open shop in Malaysia like what Audi is doing. I’m hoping if they get rid of the middlemen there will be better after sales service and maybe slightly lower prices.
After VW now Ford going very very aggressive . Good luck!
Hopefully some of that money go into improving spare parts availability especially in East Malaysia. That will reduce downtime for warranty claims and repairs. Once you got the aftersales improved, only then you will see sales increase. Because now, Ford got good products but buyers are still wary of the aftersales.
Ford used to be very popular in Malaysia last time. Nice to see they’re reliving a small part of those glory days. They earned it anyway.
For the Ranger to come second to the Hilux is impressive, and it’s not even Japanese!
The thing is, SDAC’s aftersales is not that good I would say…. Just not well trained…
Haiyaa…remember what Sam Loo punch line? RV RV RV.
But I personally think that VW has better sales than Ford..most of my working collegue using VW car..hardly can see ford car on the road nwdays..
u work at VW isit???
I think people are buying cars like VW which I can see everyday on the road..I can only see ford car once a while..n moreover sure vw will be coming up with more new technologies and design..
Ranger 2nd best selling pickup truck after Hilux? Has the Dmax & Triton dropped so far in sales?