Ford Malaysia 2014 Sales

Ford is heading for a record year in Malaysia. The Blue Oval sold 10,660 cars via Sime Darby Auto Connexion (SDAC) last year, and has surpassed that tally with two months of 2014 to go – sales through October stands at 11,426 units. The brand is on pace to achieve 14,000 units for 2014.

The biggest contributor is the Ford Ranger, which is now the second best selling pick-up truck in Malaysia after perennial favourite Toyota Hilux. Recently updated to include electronic stability control (ESP) across all variants, year-to-date sales have jumped by 46% to 6,831 units. Pretty impressive considering that this is the T6’s third year in the market.

As revealed in yesterday’s media interview, next year will be a big one for Ford – the brand is set to launch the new Mondeo (a.k.a. Ford Fusion in North America, UK to get it late this year), new Everest SUV (unveiled in production form just last week) and sixth-generation Mustang in 2015, the latter available in RHD and officially for the first time here.

New Mondeo, Everest SUV and sixth-gen Mustang will all arrive in Malaysia next year

Along with the exciting new models is an aggressive network expansion plan that will kick off next year. SDAC and its dealers will invest a total of RM140 million over the next 24 months. The money will go into adding new facilities (including land acquisition costs), upgrading to 3S centres and renovations to meet Ford’s global standards and corporate identity.

By 2016, there will be three new outlets added to the current network of 49 dealerships, and a 70% increase in service bays. SDAC says that by 2018, at least 90% of Ford’s dealer network will be 3S outlets, promising a better after sales experience for customers.

SDAC also pointed out that it has extended working hours at its Petaling Jaya outlet to 10:30 pm (from 8am) on weekdays, and until 6:00 pm on Saturdays to better serve customers. SDAC is now readying a new flagship outlet in PJ that will further ease traffic with its 22 service bays. The new facility in PJ (on the other side of the Federal Highway from the current outlet) is expected to begin operations by mid 2015.