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Hot on the heels of its first concept vehicle – set to be submitted for the Red Dot Design Award this year – MIMOS, the national R&D centre in information and communications technology under the purview of the Malaysian Ministry of Science, Technology and Innovation (MOSTI), has revealed renderings of a new concept vehicle.

The C-Concept, as it’s known, is designed as a sporty C-segment sedan, created by the MIMOS Industrial Design team. Unlike the previous concept, which sported the Perodua logo, the C-Concept bears the “ID” logo of the team.

The design of the car stemmed from a research project, conducted by the industrial design departments of Universiti Putra Malaysia and Universiti Teknologi Mara, as well as the design department of the Suan Sunandha Rajabhat University, Thailand last year.

MIMOS C Concept 2

Aimed at implementing Pictorial Semantic Differential (PSD) as a research method in automotive design, the project collected research data on automotive design tastes from consumers in Malaysia and Asia.

The project was also intended to share knowledge with regards to real automotive design development processes, raising public awareness about the importance of industrial designers in the automotive industry, as well as creating new business opportunity in automotive design between Malaysia and Thailand

Based on the findings of the project, the MIMOS Industrial Design team developed the design of the car according to Malaysian tastes, going through 2D sketches, 3D modelling, rendering and the building of a scale model. So, what do you think of MIMOS’ new concept vehicle?