2016 Porsche Macan-02

Porsche has revealed that it has enjoyed its most successful year in the company’s history in 2015. The achievement also marked the fifth consecutive record-breaking year for Porsche AG, with sales revenue, operating profit and deliveries reaching new heights.

In an official statement, Porsche revealed that its sales revenue has risen 25% to 21.5 billion euros (RM98 billion), while its operating profit has climbed to 3.4 billion euros (RM15 billion). Selling over 225,000 vehicles worldwide in 2015, the car maker also reported that its deliveries has risen by 19% against the previous year.

Porsche also reported that it has already made positive strides in 2016, being on the right path to smashing more records this year— in the first two months of 2016, the company recorded a 14% increase in sales volume against the same period in 2015.

But despite this, Lutz Meschke, deputy chairman of the executive board at Porsche cautioned against “exaggerated expectation” in 2016. The car maker says that emphasis and investments are now being poured towards the development of its first pure battery-electric model, the Porsche Mission E.

“High delivery numbers are not our primary objective. They are the logical consequence of our corporate strategy and an expression of our attractive product range,” said Porsche CEO, Oliver Blume. “We have achieved our strategic goals of the last years. Within the scope of Strategy 2025, we are now realigning the company for the future”, he continued.

Porsche attributes its recent successes to the market’s positive reception of its SUVs, namely the Macan and the Cayenne, which made up 68% of the brand’s total tally. In fact, the Macan itself outsold the 911, Cayman, Boxster and Panamera combined. This year, the car maker will also pin its hopes on the updated 911 range, as well as the new 718 Boxster and Cayman.