SEAT to launch sub-Ateca compact crossover in 2017

Seat 2016 annual dealer meeting Barcelona-04

SEAT will be introducing a new compact crossover in 2017, according to president Luca de Meo. The upcoming car will sit below the SEAT Ateca in the Spanish brand’s lineup.

“Thanks to the Ateca and its little brother, the crossover we’re going to launch next year, SEAT will be present in the segments showing the highest growth in the market,” de Meo said. “With the Ateca, the company is launching a product offensive that will expand and strengthen the model lineup.”

No details have been disclosed regarding SEAT’s upcoming compact crossover, however, reports have indicated that the Ateca’s little brother could be based on the next-gen Ibiza. Word is that the impending compact crossover could be offered exclusively with front-wheel drive.

Seat Ateca-1

SEAT Ateca

Elsewhere, the company is also expecting the new compact SUV to be a hot-seller – as seen by the response received by the Ateca. Labelled as an “internet sensation,” 7.2 million people from Germany, Spain, the UK, France and Italy have shown interest in the Ateca.

Furthermore, over 300,000 configurations have been made of the model, online. The Ateca, the brand’s first SUV, will be available across SEAT’s dealership network from the beginning of June onwards.


GALLERY: SEAT Ateca

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

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  • Tong Sampah on May 27, 2016 at 11:04 am

    yup, every other is launching SUV and proton launching nothing but fading market of Perdana and Saga (and more similar redundant model)….recovery strategy? LOL..

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