The outgoing, government issue-only Proton Perdana was based upon the eighth-generation Honda Accord, and was subject to production and export restrictions. The just-launched Proton Perdana – fourth generation by Proton’s reckoning – is also based upon the Japanese car, hence it is subject to restrictions the same as those imposed upon the preceding model.

Part of the agreement between Honda and Proton is that export of the Perdana is not permitted, and annual production volume is limited to 7,000 units; Proton expects the Perdana to receive powertrain updates at the end of 2017, which then allows it to meet the stipulations of export.

“The powertrain change is expected at the end of 2017. So, by that time, we’ll put in a new engine for the Perdana and with that engine, Honda will allow us to export the the Perdana overseas. But having said that, I believe the local demand will be sufficient for us to meet the requirements,” according to Proton CEO Ahmad Fuaad Kenali. Even so, Fuaad added, it is subject to negotiations with Honda.


In terms of the bigger picture, Proton says it is still on track towards its overall annual target of 150,000 units, although that may not take place this year due to the delay in the Perdana’s introduction to market, which consequently will weigh down on overall numbers.

“The Perdana originally was supposed to be launched in January so, by right, the whole year would have given us 6,000 numbers in terms of target. But now, it’s been deferred to today, which is June 14, so that will halve the numbers. Likewise, for the Proton Persona, Saga, as well as Ertiga (a small MPV, under collaboration with Suzuki), there’s some delay to the numbers. That’s why the numbers now cannot be 150,000 but we still hold true if it’s full year’s numbers, once all these models are introduced,” Fuaad added.