Toyota Crown, Land Cruiser editions launched to commemorate Toyota store’s 70th anniversary

Over in Japan, Toyota has launched a number of special edition models to commemorate the 70th anniversary of the first Toyota store, the first of which opened in Tokyo back in 1946. The models, made up of the facelifted Crown Athlete and Majesta variants as well as the J200 Land Cruiser and Land Cruiser Prado, were officially announced today.

As you’d expect, additional kit find their way on to the domestic-only offerings, and both the Crown Athlete and Majesta get a special wood steering wheel. Here, the material of choice is maple wood, and for the construction two layers are used, the veneers polished to a high sheen by skilled craftsmen.

The 70th anniversary Japan-Frontier (or J-Frontier) editions of the Crown Athlete features ultra-suede leather upholstery, while the Majesta is fitted out with premium Nappa leather.

Aside from this, the celebratory vehicles – available in a number of variants and two-wheel and four-wheel guise – also come equipped with a Toyota Safety Sense P collision avoidance support package as standard equipment, and items on the list include millimetre-wave radar and a monocular camera.

The special Global-Frontier (G-Frontier) Land Cruiser models, meanwhile, also get plusher material and trim, bringing them to overseas specifications, the automaker says. Premium Nappa leather finds its way on to the J200 Land Cruiser, while the Prado gets Russian-stiched Redwood leather seats, which is found on the Middle East export versions of the SUV.

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