It looks like the arrival of the new Honda Civic has heralded a flock of new contenders vying for the C-segment throne. An ad for the new Hyundai Elantra has surfaced on, proclaiming that the new Korean sedan is now open for booking.

We called the dealer who posted the ad, who mentioned that the new car – which he claimed is set to arrive in the first quarter of 2017 – will be offered with a choice of two engines, these being a 1.6 litre MPI and a 1.6 litre T-GDI turbo. The former is likely a carryover Gamma engine from the current Elantra, making 130 PS at 6,300 rpm and 157 Nm of torque at 4,850 rpm in that form.

Bigger news is the turbocharged, direct-injected mill that will go up against the Civic VTEC Turbo. Introduced locally on the Veloster Turbo last year, the engine is only offered on the Elantra Sport in Korea and the United States, and produces a heady 204 PS at 6,000 rpm and 265 Nm between 1,500 and 4,500 rpm in its home market. Could our car be detuned to 186 PS as the coupé is over here?

The naturally-aspirated engine is expected to be mated to a six-speed automatic as it is now, while the T-GDI mill should come with a seven-speed dual-clutch transmission as on the Veloster Turbo.

The copy mentioned a price of RM99,000, but the dealer clarified that prices will actually be over the RM100k mark for both variants. That’s pretty much as expected – the current Elantra retails at RM92,288 for the 1.6L EX model, but you’d have to stump up RM101,554 for the 1.6L Premium model, which adds six airbags. The 1.8L Premium model – which the T-GDI model is expected to replace – costs RM118,794.