Grab has announced the beta launch of GrabRewards, the region’s first loyalty programme for ride-hailing passengers. The programme is available from this week onwards for selected passengers in Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam.

Passengers can earn points when they take all regular GrabCar and GrabTaxi rides and redeem rewards, which include free and discounted Grab rides. GrabRewards consists of four loyalty tiers, with Platinum, Gold and Silver given to Grab’s top riders and all other passengers placed in the Member tier.

Passengers selected for the beta launch will be placed in one of the four tiers with their total GrabCar and GrabTaxi rides from the last six months determining the tier they start at. Points are calculated based on the vehicle type and ride service, distance travelled and the total fare paid.

All regular GrabBike, GrabCar, GrabShare and GrabTaxi rides in all the six countries using cash payments or GrabPay (without the use of promo codes) earn points towards the rewards programme. Rewards from Grab consist of discounted or free rides, including special offers for rides to and from airports.

Platinum passengers are eligible for priority allocation where they will be given preference for their ride bookings. In addition, an exclusive and dedicated Platinum customer experience hotline number provides immediate assistance to members in the tier. Accessible within the app, the hotline will be available in the coming weeks.

Passengers can browse and redeem rewards from Grab and reward partners in the programme’s catalogue, which is also accessible directly within the Grab app. In Malaysia, participating reward partners are Agoda, Althea, dahmakan, Flexiroam, Fraser Hospitality, ServisHero, Reebonz and Uniqlo.