Lamborghini says it is not interested in the race to go autonomous as other makes are and is happy to let owners of its products do as much of the driving as possible, Digital Trends reports. The stance from Sant’Agata Bolognese was explained by its chief of research and development, Maurizio Reggiani.
“If you buy a Lamborghini, you buy it to have fun and enjoy the driving. If we’re talking real autonomous driving, I think we will be the last brand to offer it,” he told the tech publication.
The R&D chief said that while there will be driver assistance kit in the marque’s upcoming crossover model, the Urus, the driver will still have to do all the work. “We will have adaptive cruise control, we will have a camera, we will have lane-keeping systems. Every feature available in a premium car will be available in the Urus, but nothing that comes close to real autonomous driving,” he said.
“We’ll also have connectivity in the Urus. For us, connectivity must be a kind of customer experience in Lamborghini. We want to bring buyers a dedicated system, not something that is already available on the market,” Reggiani added, but hinted that the Italian brand’s cars shouldn’t be expected to provide similar levels of connectivity as many mainstream offerings.
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Autonomous is for the weak retarded human being.. All hail Lamborghini.. Well, they should offer manual transmission in their lineup for more driving pleasure, of course..
Chill Lambo. P1 is second last & not by choice.
Make sense, if you buy this car, you want it to be self driving and not you driving, idiot will do that.
I enjoy my drive so much as i shift the gear manually..i should have a lambo.
Any real petrol head will not enjoy autonomous. Yah…it could be a good to have feature when I am really tired like in a traffic jam…But, it is definitely NOT a deal breaker if the car doesn’t have one…
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