Importer and distributor of Honda motorcycles in Malaysia, Boon Siew Honda, has plans to open four BigWing outlets in the country next year to complement its existing network, which currently serves models displacing less than 250 cc in engine capacity.
Touted as a “concept designed to be the destination for riders,” each Honda BigWing outlet is aimed at customers of Honda motorcycles displacing more than 250 cc, and will be made up of a showroom, service centre, parts and accessories retail and a customer lounge.
The four outlets will kick off with Ee Tiong Motorsports in Setapak, Kuala Lumpur, followed by Taycon Motor in Georgetown, Penang, Welly Team Cycle in Petaling Jaya, Selangor and Additional Growth in Skudai, Johor.
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There are plans for more BigWing outlets within the country, including in East Malaysia, though specific details and timelines have not been confirmed, as Boon Siew Honda will decide on further expansion based on market demand, said chief marketing and planning officer at Boon Siew Honda, Koichi Tonouchi.
Boon Siew Honda charted a 6% growth in sales of high output motorcycles in the first half of this year, with 400 units sold compared to the same period in 2016. With the introduction of the BigWing outlets, the company is aiming to chart a further 30% (1,600 unit) growth for 2018.
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Still selling old model with dinasour tech..Oh come on Bring on CBR250RR CB150R EXMOTION AND NEW AIRBLADE to Malaysia
when bring in cbr250rr?
What is the use have big showrooms and all that but when you go in, they give you plain water and Hwa Tai biscuits to eat?
There’s no BigWing opened in Sabah and Sarawak, might as well don’t show the map, it’s not even scaled right.
What’s the point of displaying when you don’t even let prospects sit on the big bikes? Big boo boo there Big Red. Go ahead and alienate your customers further…