UMW Toyota Motor (UMWT) has announced that the Toyota C-HR is now open for booking in Malaysia. “Come and shine with the brightest diamond-inspired crossover today,” the social media post urges. The C-HR has been around for a long time now without being actually available (teased and toured since August 2017), but this should be the final step before the crossover’s long-awaited launch.
The C-HR will go on sale here in a single 1.8L spec, powered by a 2ZR-FE 1.8 litre naturally-aspirated engine with Dual VVT-i. Outputs are rated at 137 PS at 6,400 rpm and 170 Nm of torque at 4,000 rpm, sent to the front wheels via a CVT with a seven-speed manual mode.
Coming in as a CBU import from Thailand, the C-HR will be priced at an estimated RM145,500 OTR without insurance. The CKD HR-V 1.8 is priced from RM98k to RM117k, while the CBU Japan Mazda CX-3 2.0 is priced at RM134k. Remember, though, that the C-HR is built on Toyota’s latest C-segment TNGA platform with a more sophisticated (and more costly) double wishbone rear suspension setup compared to its B-segment rivals’ torsion beams.
For that, the C-HR buyer gets automatic projector halogen headlights with LED daytime running lights, LED tail lights, front and rear fog lights and 17-inch alloys.
Also equipped are keyless entry, push-button start, automatic wipers, dual-zone climate control, leather upholstery, powered driver’s side lumbar adjustment (seat adjustment is still manual), an auto-dimming rear-view mirror, a 4.2-inch multi-info display and a DVD player with a seven-inch capacitive touchscreen, Bluetooth, USB and HDMI connectivity, a reverse camera and six speakers.
Safety-wise, there are seven airbags (including one for the driver’s knee), ABS with EBD and brake assist, Vehicle Stability Control (VSC), Traction Control (TRC) and Isofix rear child seat anchors, plus Blind Spot Monitor and Rear Cross Traffic Alert (RCTA).
Standard colours for the C-HR include Metal Stream Metallic and Attitude Black Mica, and you can also get White Pearl CS or the two-tone Blue Metallic and Red Mica – both with a black roof – at an extra price. Also available are things like UMWT’s DVD-AVN navigation system, a digital video recorder (dash cam) and a luggage tray.
GALLERY: Toyota C-HR previewed in Malaysia
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AI-generated Summary ✨
Comments highlight concerns about the high price of the Toyota C-HR in Malaysia, with many comparing it unfavorably to competitors like the Honda HR-V, Mazda CX-5, and Peugeot 3008, citing better value and features at lower prices. Several critics feel the price is unjustified for its size, engine specs, and features, with some calling it overpriced and greedy. There are opinions that the vehicle is targeted at wealthy buyers and might struggle to sell in large volumes. Some commenters express disappointment over the delayed arrival, outdated design, and lack of hybrid options given the price. Others point out Malaysia’s high car prices compared to markets like Singapore and question the pricing strategy of UMW Toyota, criticizing perceived greed and lack of value for money.