The Malaysian Automotive Association (MAA) vehicle sales data for the month of December 2017 saw numbers climb from that registered in November.
The final month of the year saw a total of 54,729 vehicles sold, an 11.3% or a 5,545 unit increase from the 49,184 vehicles achieved in November. Year-to-date (YTD), or in this case, the 2017 total industry volume was 576,635 units, down 0.6% compared to 2016’s TIV of 580,085 vehicles. Up to November, the overall volume had remained ahead of 2016 by 1.3%.
Here’s a quick breakdown of how most brands performed last month. Like in November, four of the top five players registered increased sales – market leader Perodua’s numbers were up by 21.3%, while Honda had a 7.1% increase. Toyota sales also climbed, by 7.0%, and Nissan again saw a marginal increase in sales numbers.
As it was in the previous month, the sole top five player which saw sales dip for a second month running was Proton, though with only an eight unit difference from November it was only a 0.2% drop.
Other gainers in December were Subaru (+28.2%), Volvo (+26.6%), Renault (+22.4%), Volkswagen (+13.8%) and Mitsubishi (+13.3%), while brands that saw sales drop included Mazda (-29.6%) and Kia (-11.6%).
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AI-generated Summary ✨
Comments highlight that Proton's 2017 sales were impressive, nearly surpassing Toyota despite challenges. Subaru is praised for quality and reliability, while brands like Lexus, Volvo, and Audi see declining sales, with some fanboys disappointed. Perodua remains dominant, and Proton's steady performance is acknowledged. Concerns about long loan periods, household debt, and market preferences for foreign and luxury brands are prevalent. Overall, Malaysian consumers show growing confidence in Malaysian brands like Proton and Perodua, despite the competitive landscape.