Its name has been hiding in plain sight ever since it was announced – the Goodwood luxury automaker’s “all-terrrain, high-sided vehicle” was dubbed Project Cullinan from its inception, and now Rolls-Royce has confirmed that the its new luxury SUV will indeed be called the Rolls-Royce Cullinan. Named after the Cullinan diamond, the marque calls its latest model “a motor car of such clarity of purpose.”

The Cullinan’s exterior has mostly been sighted in its entirety, even prior to the official silhouette image shown here, as the super-luxury SUV has been photgraphed running tests in winter and at the Nurburgring Nordschleife for chassis development.

The officially released images still only show the vehicle from its front, and from its last sighted outing at the Nurburgring the Cullinan can be seen to wear its production rear bumper, though its tail lights and possibly its tailgate fascia were still prototype items at that point. The latest pictures do however confirm that the coach door layout will make it to production.

With all Rolls-Royce models of the modern, BMW-owned era being powered by a V12 engine, the same is expected of the Cullinan. The new SUV, which is based on the Group’s aluminium architecture as seen on the BMW X7, is likely to accommodate a development of the BMW Group’s twin-turbocharged V12 petrol.