What you’re looking at here is the rear of the new Kia ProCeed, which will be revealed on September 13 ahead of a public debut during the Paris Motor Show in October. The company says the model was “designed, developed and engineered exclusively for Europe” and ‘represents a unique proposition in the mid-size family car segment.”

What is it? Well, Kia explains the ProCeed will follow the design blueprint laid down by Proceed Concept from 2017, and will take the form of a five-door shooting brake body.

The ProCeed isn’t to be confused with the Ceed Sportswagon, as indicated by the shape of the taillights (a bit Stinger-esque if you ask me), which are joined by a full-width LED light bar. Also, the ProCeed prominently displays its name on the tailgate, while a triangular-shaped third brake light is seen below its roof spoiler.

These cues are noticeably different from what is present on the concept, and messing around with the provided sketch, we see more variances. These include smaller side outlets and what looks like a higher stance as well.

As for the rest of the car, we’ll have to wait for a full reveal or for Kia to continue playing its teasing game. If the concept was anything to go by, a toned-down production version should still be quite attractive.

GALLERY: Kia Proceed Concept