Just look at that face! Chevrolet has released first images of the 2020 Silverado HD that will debut in February 2019, and it shows a massive front end with the Chevrolet name laid out across the grille. This is a departure from the brand’s bow tie logo, and also something used by Ram and Ford for its high-performance Raptor trucks (F-150 and Ranger).

Now that we’ve got that out of the way, Chevy says that the new Silverado HD will be the most capable and most advanced ever. It will also be the third all-new Silverado model from Chevrolet in just 18 months — each designed for different customers.

“We know the needs and priorities of heavy-duty customers are different than those of either light-duty or medium-duty customers. As such, we built a heavy-duty truck tailor-made for them that has more differentiation than ever before from light-duty models, offers advanced towing technologies to improve towing confidence and includes new features such as the integrated Bedstep, which makes it easier to access the bed while pulling a fifth-wheel trailer,” said Jaclyn McQuaid, chief engineer of the Silverado HD.

Built in Michigan, GM says the 2020 Silverado HD’s design has a bold, sculpted form that follows its enhanced heavy-duty function, differentiating it from its light-duty brother. In fact, the HD’s exterior shares only the roof with its Silverado 1500 stablemate — every other piece of sheet metal is unique to the HD.

“We set out to make a statement with the 2020 Silverado HD and wanted to visually capture the power and capability of the truck. The result is a truck that looks like a piece of heavy machinery with modern, chiseled finishes and customer-focused details,” said Brian Izard, lead exterior designer for Silverado HD.

The interior benefits from similar architectural changes made to the new Silverado 1500, including an additional three inches of legroom on crew cab models and a taller, more comfortable seating position.

Under the Silverado HD’s hood is a choice of two new powertrains: a new direct injection petrol engine mated to a six-speed transmission, or a Duramax V8 turbodiesel with 1,234 Nm of torque through a new Allison 10-speed gearbox. GM says that the new truck will offer all-new customer-focused trailering tech and significant increases in towing and payload capabilities, among other tech for heavy-duty truck buyers.

The Ford F-150 is synonymous with big American trucks, but GM has quietly done well with its three-truck strategy – midsize, full-size light-duty and full-size heavy-duty. The Detroit carmaker says that it has been the top-selling truck manufacturer for four consecutive years, shifting more than 600,000 pick-ups than the closest rival from 2014 through the first three quarters of 2018.