DS Automobiles has made its official entrance to Malaysia with the opening of its DS Store in Petaling Jaya, marking the first location for the marque in the country. The outlet – operated by Naza Euro Motors, sole distributor for DS cars in Malaysia – located in within the premises of the Naza Automall serves as the flagship outlet of the brand, and its design concept is based upon DS Automobiles’ philosophy for its outlets in key global markets, the company says.

The DS Store is also the first to be introduced in Southeast Asia, said Naza automotive group CEO Datuk Samson Anand George. “The DS Store is about inviting visitors to immerse themselves in the values of the DS brand, and gives visitors sophistication at their fingertips to configure, personalise and view their new DS,” he adds.

DS Automotobiles CEO, Yves Bonnefont said “each DS Store embodies the DS Automobiles universe and is inspired by Parisian luxury boutiques with its very own atmosphere. It is designed to place the customer at the centre of the brand experience.” Along with showcasing DS models, the DS Store is also where customers get to configure and personalise their own DS with the assistance of a DS Advisor.

Visitors can have a virtual sampling of DS models configuration as well, courtesy of the DS Virtual Vision virtual reality setup. This will enable visitors to explore and interact with DS models, according to the company, while seated in a DS model seat.

The DS Store in Petaling Jaya joins a roster of 450 DS Store locations worldwide, and the brand has targeted growth for up to 1,000 DS Stores globally. This first one in Malaysia occupies floor space totalling 3,230 sq ft with the capacity to accommodate up to three display vehicles at once, and will also serve as a one-stop 3S (sales, service and spares) outlet for DS owners and prospective customers.

A further RM5 million is earmarked for the marketing and operations of the DS brand in Malaysia for 2019, in addition to the RM2 million that has been invested towards the setting up of the flagship DS Store in Petaling Jaya, Datuk Samson noted.