Most head-up displays in today’s cars are two-dimensional in nature, but Jaguar Land Rover is looking to take things a step further by announcing the development of a three-dimensional system that uses augmented reality to “project” information directly onto the road ahead.
With the immersive system, the British carmaker is looking to improve reaction times on “popping-out” instructions like lane departure, hazard detection and navigation directions, while also reducing the effects of poor visibility and increasing depth judgments while driving.
In the future, the technology could also be used by passengers to watch 3D movies, with head and eye tracking technology used to track the passenger’s position so they can see 3D pictures without needing individual screens or dedicated glasses like those worn at cinemas.
This will be beneficial in an autonomous vehicle, as several passengers would be able to enjoy their own choice of media, be it journey details, points of interest or movies – all optimised for where they are sat in the vehicle.
The next-generation head-up display is part of JLR’s “Smart Cabin” vision, which applies technologies to create a personalised space inside a vehicle for the driver and passengers. It also aims to provide enhanced safety, entertainment and convenience features in preparation for autonomous vehicles.
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by the time the tech is ready, JLR could be out of business already. their sales is so dismal, they should focus on updating their cars and add variety like Merc instead of spending money on niche tech like this.
https://paultan.org/2019/05/21/jaguar-land-rover-posts-3-6-billion-loss-for-2018/
So advance
Hope its not too distracting from the actual driving. But 3D HU might be a distraction to the drivers so they must be careful about using this tech.
JLR first started with the invisible bonnet… That is so crazy
JLR is just a cashcow for its principle to incur nonsensical cost…
Faster-faster someone should inform our minister to update this gadget to the flying car too!!
later the disply pops up a tiger and scared the driver lose control.
Any kind of display is potentially distracting for the driver. Looks like this thing will make the situation worse. Displays should minimise and prioritise druver info. This ain’t about entertainment. Going down the wrong road JLR.