Jaguar’s new chief of design, Julian Thomson, has pledged to continue making sports cars and sedans, despite the ever increasing demand for crossovers and SUVs, Autocar reports. Thomson, who recently took over from Ian Callum, said the automaker will not “go full bore into SUVs – we will do cars [sedans] in the future, too.”
The company’s recent efforts in expanding its SUV line-up have seen strong growth in sales, but its sedan models have struggled. Thomson said sedans are an important market to Jaguar, and while the company has a range of competent SUVs currently on sale, it still needs to satisfy all customers with “different powertrain and body choices.”
Moving forward, the current Jaguar XJ will be replaced by a full EV model, one that is said to be introduced by the end of 2020. The existing XE and XF will also be replaced with “considerably dramatic overhauls,” although this won’t happen anytime soon, seeing as the XE had just been facelifted earlier this year.
The F-Type will also be given an update in the coming months, and Thomson confirmed that the sports car is here to stay, with future generations already in the pipeline. “With sports cars, you’ve got to have them. They’re flag waving for a premium brand and the dream still exists for people. Whether or not they’ll go electric, the jury is still out.”
GALLERY: Jaguar XE facelift
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Yeah right, like they got any option. JLR; Jag does the sedan, LR does the SUVs. Except that Jags sedan are suck and nowhere as good and updated as the German luxury counterparts. The JLR partnership is doomed from the start.