Chery to adopt its global user-centric service concept for Malaysia, to offer competitive service policies

Chery to adopt its global user-centric service concept for Malaysia, to offer competitive service policies

It’s already firmly established that Chery is coming back to Malaysia, although exactly when this will happen still remains unknown. Having indicated its return a number of times, the last of which was in August, the automaker is now in the midst of bringing in demo units for viewing and evaluation purposes.

To be showcased in a series of closed-door previews when they eventually arrive, the incoming units will consist of models expected for our market, namely the Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro as well as the Omoda 5 EV, as well as PHEV examples.

While all the focus will undoubtedly be on these vehicles when the brand is reintroduced here, the company says that it is also laying the foundation for the back-end to keep pace alongside sales.

On the cards is the establishment of a new nationwide sales and after-sales network, aided by software and hardware optimisation as well as competitive service policies. While not detailed, the last could indicate the possibility of a longer warranty package, such as the 10-year or 1,000,000 km warranty it is offering to South African buyers.

The company says it will draw on the warm, user-centric approach to after-sales service that it has been utilising to great success in other global markets, the aim being to provide its Malaysian buyers with the same level of high-quality service.

It added that it will continuously work to establish and maintain Malaysian consumers’ confidence and trust through extensive market research, understanding their needs and wants, and progressively optimising as well as expanding its services to best serve the local market.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.



  • They can start by offering huge cash buyback for previous gen Chery for a new one. Eastar, Alado,QQ.

    Like or Dislike: Thumb up 5 Thumb down 2
    • Celup King on Sep 15, 2022 at 6:21 pm

      Look at these comments below is why China prefer go to Siam instead of coming here. And these idiots got the cheek to blame gomen for them driving out China. Pffttt!!!!

      Like or Dislike: Thumb up 1 Thumb down 1
  • Jom Global on Sep 14, 2022 at 6:42 pm

    The right thing to do,
    10 years, 1,000,000 km warranty like South African buyers can get.

    Like or Dislike: Thumb up 7 Thumb down 2
  • EVadop on Sep 14, 2022 at 6:45 pm

    The “EARLY bird catches the Worms”. More Chinese Cars are coming to ASEAN. BYD, GWM, SAIC, etc. 2023 is going to be an “Interesting” year.

    Like or Dislike: Thumb up 5 Thumb down 0
  • malaysia has become the dumping ground of tongsan cars

    Like or Dislike: Thumb up 1 Thumb down 15
  • Choong Khim Fen on Sep 15, 2022 at 8:25 am

    Going to be interesting, brand H,T K and H may have problem

    Like or Dislike: Thumb up 1 Thumb down 0
  • Goodie on Sep 15, 2022 at 9:15 am

    The 10years/1mil km warranty is a good move.
    I would definitely buy one if the price is correct.

    Hope other brands will follow suite.
    It’s note that they got much to lose especially when some of them already have insurers to cover the warranties.
    They are making good money from the servicing and warranty claims.

    Like or Dislike: Thumb up 7 Thumb down 0
  • Peter on Sep 19, 2022 at 5:46 pm

    Malaysia will finally be able to support the genocide of muslims while buying a car made in the sewers of the world, that’s what i call progress.

    Like or Dislike: Thumb up 0 Thumb down 0

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