Increasing domestic sales isn’t the only goal for Perodua, as the local carmaker also revealed today that it plans to revive its export business significantly over the coming years. After a slump in exports from 2020 to 2022 due to the Covid-19 pandemic and movement control orders (MCOs), the company says it is forecasting exports to hit 3,300 units in 2023.
This will be followed by an increase to 4,680 units in 2024, and to 8,410 units in 2025 with the latter amount representing an increase of 640% from the 2022 total of 1,137 units. For further context, Perodua exported 1,150 units in 2021 and 722 units in 2020, while it was between 2,214 and 4,636 units from 2015 to 2019.
Referring to the company’s official website, Perodua currently has a sales presence in the following overseas markets: Brunei, Singapore, Mauritius, Fiji, Sri Lanka and Seychelles – models offered are the Aruz, Axia, Bezza and Myvi. The brand also exists in the United Kingdom, although Perodua UK only deals in service and spare parts, while Indonesia gets the Myvi as the Daihatsu Sirion.
In one of the company’s slides, Perodua identified a few primary challenges it is currently facing in relation to exports. These include limited market entry due to the fact it only makes right-hand drive cars, low brand value relative to global brands, cost and quality competitiveness that are currently not at the desired level, compliance regulations put in place in certain countries, and a lack of strategic feedback from existing markets’ distributors.
To meet its targets, the company said it will conduct continuous cost efficiency activities alongside vendors to improve quality and cost to competitive levels. Its export organisational structure will also be strengthened, while existing distributors’ businesses will be developed to promote growth. Perodua will also look to increase brand awareness and presence, and products will be developed to comply with potential export countries’ standards and regulations.
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Perodua burukdua targets better quality cars, services and improvements to its ridiculous waiting period may make more sense
P2 penipu scalper, in the past RM 50k can get you full spec Myvi. Now P2 downgraded buyers from Bsegment to Asegment. Shame on you for insulting buyers P2!
Well done to Proton and Perodua,
Getting to be a bigger Exporter for Malaysia GDP growth.
Compliance to stringent global / other countries standards is good for perodua, otherwise cars like Axia will be forever 2 airbags, no VSC or no ABS. After comply to the stringent standards, make sure same standard applies to local market. Dont be like the good old Proton in the 90s, top notch standard when export to UK but back home , kosong. Anyway, its good to see the new Perodua Axia high spec finally got top notch safety standards like 6 airbags! Keep it up, Perodua.
I’m kind of surprised Indonesia isn’t in the list; don’t they export the Sirion (Daihatsu-badged Myvi) as well?
True, but I guess other Daihatsu model are more popular and manufactured by Astra Daihatsu. thus, the small volume of export.
Indonesia is also a big export market for perodua, even if the cars are rebadged to daihatsu.
Nope. Not ansignificant one even compared to luxury segment import from europe. Low volume only. Just 720 units in 2022.
“cost and quality competitiveness that are currently not at the desired level”…
Oh dear, how many years have Perodua being assemblying/making cars?
How many more years before Perodua can get their act together to build or assemble a car that can be “cost and quality” competitive that are at the “desired level” (not sure what level that might be, but if it’s to compete with any Korean car markers, I’m lowering the standard and expectations here by not using Toyota as the benchmark, I think that might be another century, at least!).
“cost and quality competitiveness that are currently not at the desired level”
they won’t bother about this as profits are still rolling in from fanatics and those who can’t afford better cars. they will only REALLY look into this once their pockets are getting thin and there is no other option to cut cost. they boast that techs and features are from big brother Toyota, when in fact it is rejects. Look at Alza and Avanza. Alza techs are problematic (Alza groups have plenty cases) as compared to Avanza. You think after sales service from Perodua is better than Proton? I say they are both cut from the same cloth.
True that, malaysian buyer left with no choice but proton and perodua products just because its a mere cheap even it is sub-par compared to another brand standard